Snapchat Partners with Brands for Halloween AR Campaigns

Snapchat is getting into the Halloween spirit with a lineup of spooky augmented reality (AR) lenses for brands to promote their products and engage with young audiences. Maybelline is offering multiple AR lenses for Halloween makeup inspiration, while Farmacy Beauty is using its first Snapchat AR lens to showcase its Green Clean cleansing balm. Nickelodeon and Paramount+ have teamed up for an AR experience around “Monster High 2,” and Universal is using AR to promote the “Five Nights at Freddy’s” movie.

These collaborations come as Snap, Snapchat’s parent company, reports positive revenue growth and a 12% increase in daily active users in its latest earnings release. With over 400 million daily active users and 250 million users engaging with AR on the app each day, Snapchat is proving to be a valuable platform for brands to connect with consumers.

In addition to brand collaborations, Snapchat has also launched its own Halloween-themed AR lenses, including new costumes for Bitmoji and virtual Halloween tees for the virtual characters. The platform’s recent success can be attributed to its focus on machine learning and optimization processes for better ad targeting, as well as cost-cutting measures like layoffs.

Snapchat is also making efforts to attract more brands to its platform with initiatives like Creator Collab Campaigns and immersive content series like “Phantom House.” With Halloween just around the corner, brands have a prime opportunity to leverage Snapchat’s AR technology to create engaging and interactive experiences for consumers.