Introduction to McDonald’s FIFA World Cup Campaign
The FIFA World Cup is one of the vital highly anticipated sporting events on the earth, and this yr, McDonald’s is giving soccer fans a singular method to get in on the motion. As a part of their global sponsorship of the FIFA World Cup, McDonald’s has launched a brand new campaign that mixes creativity, technology, and fun.
New Packaging Designs
McDonald’s has modified the red packaging of its fries to showcase 12 recent designs, each representing a unique artist’s passion for the World Cup. These designs were created in collaboration with The Marketing Store and DDB Chicago, they usually function a mechanism to launch customers right into a recent digital app experience called McDonald’s GOL!.
McDonald’s GOL! App
The McDonald’s GOL! app is an augmented reality experience that might be triggered from any of the 12 FIFA World Cup fry boxes. To play the sport, users must purchase fries and scan the box using the app. This launches a soccer trick shot game where players can shoot, bounce, flick, and kick their method to World Cup success. The game includes Qualcomm’s Vuforia augmented reality technology, which allows players to bounce a digital soccer ball off real-world items, making each game experience unique.
Game Features
The game offers several features that make it engaging and interactive. Players can win and share badges, share their best goals on social networks, sustain with the most recent news from the FIFA World Cup, and show their skills while representing their very own country. The app is downloadable from gol.mcd.com, making it easily accessible to soccer fans around the globe.
Promoting the App
To promote the app, DDB Chicago created a series of videos, including a brief game demo and an extended, more entertaining video showcasing on a regular basis people displaying their amazing soccer skills. The videos feature people kicking a soccer ball into unusual locations, akin to houses, wastebaskets on moving escalators, and even off a bell atop a church. These videos are designed to be fun and attention-grabbing, encouraging viewers to download the app and begin playing.
Conclusion
McDonald’s FIFA World Cup campaign is a singular and interesting method to get soccer fans involved within the motion. With its creative packaging designs, augmented reality app, and entertaining promotional videos, McDonald’s is providing a fun and interactive experience for fans around the globe. Whether you are a soccer enthusiast or simply on the lookout for a brand new and exciting game to play, the McDonald’s GOL! app is unquestionably value testing.
