Wednesday, October 29, 2025

Meta Launches AR Smart Glasses Before Apple and Samsung

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Introduction to Meta’s AR Glasses

Meta has launched its first augmented reality (AR) glasses, called Meta Ray-Ban Display, at its Connect 2025 event. These glasses feature a built-in display and are the primary AR glasses from a reputed brand. They shall be available for purchase on September 30 within the USA and other markets, priced at $799.

Features of Meta Ray-Ban Display

The Meta Ray-Ban Display glasses have a thicker design in comparison with the corporate’s previous Ray-Ban Meta AI glasses. They feature a full-color heads-up display with a resolution of 600 x 600 pixels, offering ‘Hi-Res’ visuals, and as much as 5,000 nits peak brightness and as much as 90Hz refresh rate. The glasses also include a 12MP ultrawide camera, six microphones, and stereo speakers. The camera can record Full HD+ videos at 30fps.

Technical Specifications

The glasses run a light-weight version of Meta Horizon OS, allowing users to see notifications, camera viewfinder, navigation, and more. They are compatible with Android and iOS phones and may be controlled using finger and hand gestures sensed by the bundled ‘Neural Band’ worn on the wrist. The glasses have 2GB RAM, 32GB storage, Wi-Fi 6, Bluetooth 5.3, and an IPx4 rating for water resistance.

Availability and Purchase

The Meta Ray-Ban Display glasses shall be available for purchase at stores like Best Buy, LensCrafters, Ray-Ban, and Sunglass Hut. Select Verizon stores may also start stocking them soon. However, the glasses won’t be available for online purchase, as Meta wants customers to try them on and get the right fit.

Competition from Other Brands

Other brands like Apple, Samsung, and Amazon are also working on their very own AR glasses. Samsung is anticipated to launch its first smart glasses in 2026, but they are going to not have a built-in display. Apple is anticipated to launch its first AR glasses with a built-in display in 2028, while Amazon will launch an identical product in 2027. These brands can have the advantage of seeing how Meta’s AR displays perform and making changes to their products accordingly.

Advantage of Established Ecosystems

Apple and Samsung have an enormous advantage over Meta Ray-Ban Display, as they each have already got an ecosystem of devices that may integrate with the AR glasses. Samsung’s AR glasses will likely have always-on accessible Gemini, which is arguably the world’s best multimodal AI assistant. This will give them an edge over Meta by way of seamless integration and user experience.

Conclusion

Meta’s launch of the Ray-Ban Display glasses marks a major step in the event of AR technology. With their advanced features and user-friendly interface, these glasses are sure to generate numerous interest amongst tech enthusiasts. However, the competition from other brands is just across the corner, and it is going to be interesting to see how Meta’s AR glasses perform out there. With the advantage of established ecosystems, Apple and Samsung may pose a major challenge to Meta, but for now, Meta is leading the way in which within the AR glasses market.

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