Introduction to Augmented Reality
Following the huge success of Pokémon Go, augmented reality (AR) has received a big boost. Apple’s chief executive, Tim Cook, has predicted that AR technology can be "huge" in the long run. While virtual reality (VR) headsets like Oculus Rift and HTC Vive have been making headlines, Microsoft has been working by itself AR device, the HoloLens.
Key Differences Between AR and VR
There’s a big difference between AR and VR that brands need to grasp. Virtual reality locks in a consumer’s attention, transporting them to a very different world. This could be beneficial for brands, however it’s also expensive. To create a full VR experience, brands need to construct a complete virtual world, which requires a considerable budget and planning.
How AR Differs from VR
Augmented reality, then again, serves a special function. It keeps the user in the true world while overlaying virtual objects on top of the true environment. This implies that brands can deal with creating individual virtual objects fairly than constructing a complete virtual world. As a result, AR is likely to be cheaper and more relevant for brands than VR.
Apple’s Interest in AR
The HoloLens remains to be a developer version and never intended for consumer use, however the proven fact that major technology brands like Apple are investing in AR technology implies that it’s something brands should control. Apple’s history of taking area of interest innovations mainstream, akin to tablets, suggests that the corporate’s interest in AR is value listening to. In a recent earnings call, Tim Cook confirmed that Apple is investing in AR technology, describing the Pokémon Go phenomenon as "incredible".
Successful AR Marketing Campaigns
While AR technology has been around for over a decade, brands are beginning to see success with AR marketing campaigns, thanks partially to Pokémon Go. Some brands, like McDonald’s, are finding success by associating themselves with the present fad. Others, just like the Huge cafe in Atlanta and the French furniture retailer But, are using AR combined with location data to drive footfall.
Conclusion
In conclusion, augmented reality is a technology that brands needs to be listening to. With Apple’s interest in AR and the success of Pokémon Go, it’s clear that AR goes to be a significant player in the long run of selling. By understanding the important thing differences between AR and VR, and by experimenting with AR marketing campaigns, brands can stay ahead of the curve and reach their goal audiences in latest and progressive ways. As AR technology continues to evolve, it would be exciting to see how brands use it to create immersive and fascinating experiences for his or her customers.
