Introduction to Augmented Reality within the Beauty Industry
The beauty industry was among the many first to embrace augmented reality, with many individuals’s first experience of AR being through apps developed for hairdressers and stylists. These early apps allowed customers to preview how a brand new haircut or color would look on them, and although their functions and accuracy were limited, they were seen as a novelty and were well-received.
Evolution of AR Beauty Apps
Fast forward to the current day, and the flexibility and superior capabilities of augmented reality apps have raised user expectations. Top brands at the moment are competing to create the very best AR beauty apps, and the competition is fierce. In this text, we’ll take a take a look at a few of the very best AR beauty apps available and explore their features and capabilities.
Top AR Beauty Apps
Sephora To Go
Launched in 2015, Sephora To Go is a fancy augmented reality app that permits users to check various products and offers helpful suggestions and tutorials. The app provides an all-in-one beauty advice, latest trends, and shopping experience in a user-friendly form. It also offers custom content, equivalent to the life stories and top quotes from major cosmetic company founders.
Makeup Genius
The Makeup Genius app, developed by L’Oreal, allows users to grow to be experts in doing their makeup. The app uses a patented tracking system to capture 64 facial pointers and over 100 facial expressions, allowing for realistic rendering of virtually applied products. It also can capture head movements as much as a 60-degree angle, making it some of the advanced AR beauty apps available.
MakeUp by ModiFace
ModiFace is an app utilized in many beauty stores, with a reported 31% increase in in-store purchases. The app can be available for private use and allows users to check different looks, including hairstyles and makeup. It is able to simulating hair color and magnificence, in addition to using anti-aging products, and is offered for each Android and Apple phones.
Get The Look
The Get The Look app, developed by Rimmel, allows users to discover similar products and check out on a certain look by snapping a photograph of somebody wearing makeup. The app works with great accuracy for snapping photos of actual people, in addition to video or photo ads.
YouCam
YouCam is some of the complex beauty apps available, with over 3 million downloads in Google Play. The app creates realistic makeovers for hair and eyebrows and offers access to a wide selection of cosmetic products to try on and buy. It is independent of any specific brand, making it an excellent option for those seeking to explore different products and appears.
Conclusion
Augmented reality beauty apps have come a great distance since their inception, and the present crop of apps offers a wide selection of features and capabilities. Whether you are seeking to try on virtual makeup, test different hairstyles, or just stay up-to-date with the newest beauty trends, there’s an AR beauty app on the market for you. With the constant evolution of technology, we will expect to see much more advanced and complicated AR beauty apps in the longer term. Have you used any AR beauty apps that you just would recommend? Or are you constructing one? We’d love to listen to about your experiences and stay ahead of the curve on this planet of AR beauty.
