Revolutionizing Donor Engagement: Moore Unveils New Virtual Reality Application for Nonprofits

Virtual Reality Technology Revolutionizes Donor Engagement for Nonprofits

WASHINGTON, May 6, 2024 /PRNewswire-PRWeb/ — Moore, a leading constituent experience management (CXM) company, is breaking new ground in the world of donor cultivation with the launch of an immersive virtual reality donor experience. This innovative application provides nonprofit organizations with the ability to create highly personalized experiences, offering a level of donor engagement like never before.

Through this pioneering technology, donors can now be virtually transported to various locations, such as hospitals, research laboratories, mission trips, and endangered species habitats, allowing them to witness firsthand the impactful work being done by mission-driven organizations. By donning virtual headsets, users are granted limitless glimpses into the efforts being made to make the world a better place for all.

Moore CEO Gretchen Littlefield expressed excitement about the potential of this groundbreaking technology, stating, “Innovation is everywhere at Moore. With this revolutionary technology, we are transforming storytelling and providing immersive experiences that bring donors closer to the causes they support. We are helping our clients build deeper engagement, trust, and lasting impact with the people who make their mission possible.”

The virtual experience will be unveiled at the annual Woodmark Summit in Cincinnati, where Moore will showcase the technology to top nonprofit children’s hospitals. The partnership between Moore and virtual reality developer VRWERX has resulted in a solution that promises to redefine donor engagement and storytelling in the nonprofit sector.

Steve Harrison, president of Moore’s CDR Agency Division, and Russell Naftal, co-managing partner and founder of VRWERX, will be presenting the virtual experience at the conference under the title “Precision Development: 1:1 Immersive Storytelling.” This session will explore the innovative approaches for donor engagement and storytelling made possible by this new frontier of technology.

By tailoring the experience to cater to donors at different giving levels, Moore ensures that the platform maximizes engagement and ROI while providing unique features that surprise and delight constituents. This advancement in donor engagement has the potential to reshape the future of fundraising and philanthropy.

Attendees at the Woodmark Summit will have the opportunity to witness live demonstrations of the virtual journey, showcasing the transformative potential of mixed reality in enhancing nonprofit initiatives. George Whelan, president of Moore’s Amergent Division, will also be presenting on the ways in which AI can be fully leveraged in the purpose-driven sector.

Moore and VRWERX are excited to collaborate on this project, harnessing the power of immersive technology to drive engagement and accessibility in nonprofit initiatives. The application of VR expertise to develop a unique mixed reality experience represents a significant step forward in leveraging technology for social impact.

For more information about Moore and VRWERX, visit wearemoore.com and vrwerx.com, respectively.

Media Contact

Mac McKeever, Moore, 207-841-6110, [email protected], https://wearemoore.com/

SOURCE Moore