Introduction to AR Shopping
This holiday season, Snap and New Balance have teamed as much as introduce a brand new lens that mixes augmented reality (AR) and speech-recognition technology to supply gift recommendations. The lens, called the Holiday Gifting Concierge Lens, is now available and features a selfie mode where users can verbally answer questions on their recipient to get help choosing a present.
How it Works
In selfie mode, users can use Snap’s voiceML technology to reply questions on the person they’re purchasing for. The lens will then provide gift recommendations based on their answers. The lens also features a worldview mode, which provides an AR unboxing experience that displays a beneficial gift. This technology just isn’t only fun but additionally helpful, making it easier for users to seek out the right gift for his or her family members.
The Rise of AR Shopping
AR-fueled shopping has develop into a significant a part of many 2022 holiday marketing campaigns. Companies like Amazon Fashion and American Eagle are using Snapchat’s Shopping Lenses to enable users to try on products virtually. Even Disney has partnered with Snapchat to create a Lens that promotes their upcoming film "Avatar: The Way of Water". This trend just isn’t surprising, provided that over 100 million consumers worldwide are using AR while shopping online and in-store this yr.
Benefits of AR Shopping
According to a study by Publicis and Alter Agents, 80% of shoppers feel more confident about their purchases after using AR. Additionally, two-thirds of consumers who use AR are less prone to return their purchases. This technology has found strong favor with Gen Z, who usually tend to use their devices to buy online. As Sharon Silverstein, head of U.S. Verticals at Snap Inc., said, "Consumers proceed to buy online and more importantly, on their devices, so we all know they’re hungry for fun and useful touchpoints for holiday shopping."
Availability of the Gift Concierge Feature
The Holiday Gifting Concierge Lens will likely be live only within the United States on iOS and Android platforms and can only be available through December 31. This limited-time offer is an excellent opportunity for users to experience the advantages of AR shopping and find the right gifts for his or her family members.
Conclusion
The introduction of the Holiday Gifting Concierge Lens is a major development on this planet of AR shopping. With its ability to offer personalized gift recommendations and immersive AR experiences, this technology has the potential to revolutionize the best way we shop online. As more corporations adopt AR technology, we will expect to see much more revolutionary and interactive shopping experiences in the longer term. Whether you are a tech-savvy Gen Zer or simply searching for a brand new strategy to shop, the Holiday Gifting Concierge Lens is unquestionably value trying out.
