Niantic Launches Rewarded AR Ad Format to Enhance Brand Engagement and Drive Foot Traffic
Niantic Launches Rewarded AR Ad Format to Engage Mobile Users
Augmented reality (AR) company, Niantic, is making waves in the digital advertising space with the launch of its rewarded AR ad format. This new format allows mobile users to earn in-application rewards by interacting with AR advertisements, creating a win-win situation for both brands and consumers.
As AR continues to gain popularity, brands and consumers are showing a growing interest in immersive experiences, leading to the rise of AR advertising. Niantic’s rewarded AR ad format allows players to interact with short, augmented reality experiences to receive in-game rewards, enhancing their overall gaming experience.
One of the key benefits of Niantic’s new AR ad format is its ability to reach players near key physical locations, delivering branded AR experiences that drive improved results across the marketing funnel. For example, in real-world games like Pokemon Go, players can engage with AR ads to unlock rewards and discover new products.
To streamline the AR ad development process, Niantic has partnered with key development agencies to offer brands a fully-managed creative production process. This partnership ensures that brands can create compelling AR experiences that resonate with their target audience and drive engagement.
One successful case study of Niantic’s rewarded AR ads is the collaboration with convenience retailer Circle K. Circle K piloted the AR ads to increase brand awareness and product consideration for its new coffee offering. Players of Pokemon Go were presented with a rewarded AR ad featuring a 3D Circle K coffee cup, prompting them to visit a nearby Circle K store for a physical cup of coffee. The campaign resulted in an impressive average engagement rate of 76% and an average completion rate of 95%.
According to Erin Schaefer, VP of sales and global operations at Niantic, AR offers a new way to engage audiences through spatial computing. Rewarded AR ads provide immersive and enjoyable brand experiences, helping brands connect with consumers in a meaningful way.
Margaret Barron, vice president of global marketing for Circle K, highlighted the success of the collaboration with Niantic, stating that rewarded AR ads integrate Circle K into the popular gaming environment of Pokemon Go, enhancing brand awareness and loyalty.
With AR becoming a favorite tool for brand campaigns, Niantic’s rewarded AR ad format is set to revolutionize the way brands engage with consumers in the digital space. As more brands embrace AR technology, we can expect to see even more innovative and immersive advertising experiences in the future.
