Niantic’s 8th Wall Platform: Revolutionizing AR Experiences and Winning Awards
Niantic’s 8th Wall Platform Wins Digital Industries Award for Best Platform, Making AR Accessible to Brands Worldwide
Niantic’s 8th Wall platform has been making waves in the tech industry, and its recent win of the Digital Industries Award for Best Platform is a testament to its success. The platform is revolutionizing the way brands engage with their audiences by bringing augmented reality (AR) to the forefront of digital experiences.
8th Wall is a web-based AR technology that allows brands, developers, and creative agencies to create interactive AR experiences that work directly in the browser. This eliminates the need for users to download an app, making AR more accessible than ever before.
With the rise of mobile AR users projected to reach 1.7 billion by 2024, 8th Wall is leading the charge in breaking down barriers between digital and physical experiences. The platform bridges the gap between iOS and Android devices, reaching nearly 5 billion smartphones worldwide.
One of the key features of 8th Wall is its Metaversal Deployment enhancements, which extend mobile WebAR experiences to mixed reality headsets. This allows developers to build once and deploy everywhere, creating seamless AR experiences across different devices.
Other innovative features of 8th Wall include Sky Effects + World Tracking, Shared AR tools for multiplayer experiences, Lightship VPS for Web, Lightship Maps for Web, Image Targets, Face Effects, and Hand Tracking. These tools enable developers to create immersive and engaging AR experiences that connect people to the real world in new and exciting ways.
Brands like Coca-Cola, Crocs, Verizon, and 20th Century Studios have already seen success with 8th Wall-powered experiences. Microsoft’s WebAR scavenger hunt in Big W stores resulted in a 250% sales increase, while Bloomingdales’ AR catalog led to a 22% conversion rate and a 38% engagement rate.
Niantic’s recent launch of Wol, its first mixed reality experience, showcases the power of 8th Wall’s Metaversal Deployment feature. Wol demonstrates the platform’s ability to leverage generative AI to enhance AR experiences, paving the way for future innovations in mixed reality and AI.
With its complete set of tools and support for creative agencies, 8th Wall is empowering developers of all skill levels to create unique and valuable AR experiences for consumers worldwide. The platform is truly transforming how people experience the world, delivering immersive and engaging content that connects users to the real world in ways never before possible.
