Introduction to Meta’s New Partnership
PCMag editors select and review products independently. If you purchase through affiliate links, we may earn commissions, which help support our testing. Meta is trying to construct on the success of its Ray-Ban Meta by teaming up with one other familiar name within the eyewear space.
The Partnership with Oakley
The company this week teased an upcoming partnership with Oakley, perhaps best known for selling sports sunglasses. Meta CTO Andrew Bosworth posted a photograph that flashes each the Meta and Oakley logos. The frames themselves don’t appear. However, keep an eye fixed out for more later this week. "The next evolution is coming on June 20," Oakley announced on Instagram.
Background on Meta’s Smart Glasses
Meta launched its first smart glasses with Ray-Ban in 2021. Although the glasses didn’t feature any augmented reality, they did have built-in speakers and a camera, enabling you to take pictures that will be sent to your phone. Two years later, the corporate refreshed the product with a brand new model that starts at $299. It’s designed with an improved camera, higher sound, and an AI-powered digital assistant.
What to Expect from the Oakley Model
So we’ll have an interest to see what the Oakley model provides and whether it is a third-generation model or simply a repeat of the identical specs but in a brand new frame. Ray-Ban and Oakley also share the identical parent company, Italy-based Luxottica. In January, Bloomberg initially reported the Meta-Oakley partnership, saying the businesses plan on embedding the smart tech right into a pair of Sphaera glasses. The built-in camera may also be shifted to the middle of the glasses, slightly than on the side.
Future Plans for Meta’s Smart Glasses
Bloomberg adds that Meta is preparing to launch a more advanced smart glasses model through Ray-Ban that’ll pack much more technology, including a built-in display. However, the product will arrive with a high price tag, starting from $1,000 to $1,400. In addition, Meta is developing a real augmented reality glasses device, but it surely’s not expected to launch until 2027.
Conclusion
In conclusion, Meta’s partnership with Oakley is an exciting development on this planet of smart glasses. With the success of their previous collaboration with Ray-Ban, it’s going to be interesting to see what the Oakley model has to supply. As Meta continues to innovate and push the boundaries of smart glasses technology, we are able to expect to see much more advanced products in the long run. With the upcoming launch on June 20, we can’t should wait long to search out out what’s next for Meta and Oakley.
