HSBC’s PayMe Launches AR and OOH Campaign for Chinese New Year Festive Season
HSBC’s e-wallet PayMe has taken its latest lai see giveaway campaign to new heights with the integration of augmented reality (AR) and out-of-home (OOH) ads. The campaign, which runs from 1 February to 29 February, aims to drive excitement and engagement among users during the festive Chinese New Year season.
In collaboration with Ogilvy Mather, PHD Hong Kong, and Mirum Agency, PayMe has launched a unique AR experience for its customers. By scanning the QR code at Island Beverley’s outdoor billboard in Causeway Bay, users can interact with the PayMe mascot, PayMeow, in a virtual world that merges offline and online experiences.
Customers who update the PayMe app can also scan QR codes throughout the city or click on digital ads to catch the playful character Master Meow and receive reward vouchers. These vouchers can be used at over 63,000 physical and online merchant outlets that accept PayMe.
Brad Jones, head of PayMe by HSBC, expressed the importance of the lai see giveaway tradition in Chinese New Year celebrations and highlighted PayMe’s commitment to enlivening this tradition. The AR activation campaign aims to invigorate the local merchant ecosystem and provide customers with rewarding experiences.
Last year, PayMe successfully leveraged AR in its Chinese New Year campaign, reaching a wider audience and offering users the chance to win limited-edition NFTs and lucky laisee. The integration of AR in this year’s campaign builds on the success of previous initiatives and showcases PayMe’s commitment to innovation and customer engagement.
With a mix of above-the-line and below-the-line channels, including out-of-home placements, digital and social media, and engaging AR experiences, PayMe is set to create a memorable and rewarding Chinese New Year campaign for its users. Don’t miss out on the chance to experience the magic of AR with PayMe this festive season.
