Live live shows return with fears concerning the removal of the Covid 19 pandemic. And Doritos desires to send music fans to a few of them through an prolonged reality promotion.
The “Mark Your Play” campaign is named a give attention to scanning posters, which is marked with a Doritos chip that’s shown as a Play button and could be present in London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Bristol, Brighton, Cardiff and Southampton.
The scanning of the QR code opens the Doritos. Make your play website. The AR experience begins with the participants who anchor the virtual tortilla chip within the physical environment of the user via their smartphone camera. This opens up a virtual portal with 3D and music content.
Pepsico
Pepsico
Pepsico
Pepsico
After the experience, users can then enter the prospect to win just a few tickets. The Snack brand is awarded 250 tickets a day to the strawberries and Creem Festival, on which artists corresponding to Koffee, Burna Boy, PartyNextdoor and Bugzy Malone (via Live Event producer) contest the participants. In addition, discounted tickets for the festival can be available through the campaign.
“It was a very difficult time for the music industry, which is why we desired to create meaningful partnerships with revolutionary executives within the music sector who reflect our goals and values ​​and use revolutionary technologies to interact fans who were at home last 12 months,” said Clafoutie Sintive, marketing director for snacks in Great Britain at Pepsico. “We are pleased to have created a campaign that encourages Live music fans to participate in competitions with the augmented reality technology, and it enables the music to satisfy fans back on life.”
The immersive producer Poplar Studio built the AR campaign for Pepsico using the web-based AR platform of the eighth Wall. The eighth Wall has achieved a special success with food and beverage brands, especially with activations, wherein the packaging and the supply of AR content on the net, including Millercoors, Pizza Hut and 19, are scanned.
It is especially fitting that AR, a technology that brands helped to remain connected to consumers during pandemic, would play a job in promoting that focuses on bringing people back to normal events.
“Brands needed to compete in a really crowded digital market concerning the pandemic, and the tools and technology were missing to present their brand,” said David Ripert, CEO and co -founder of Poplar Studio. “Many have used technologies corresponding to AR to create unique, interactive and appealing experiences for purchasers at home, either through campaigns, on social media or on their website. We are pleased to work with Doritos, to bring their campaign to the following stage and to bring their ads to life with the intention to contribute the re -connection of fans to mix music and promote the event industry.”
The eighth Wall has held Snapchat and Facebook to offer platforms for AR promoting campaigns. Outside of packaging actions, the eighth Wall delivered Ar Tech for Sony Pictures, Toyota, BMW and Netflix.
Cover picture about Pepsico
