Introduction to Perfect’s AR Beauty Technology
Perfect, the developer of the favored augmented reality (AR) beauty app YouCam Makeup, has released progressive software tools to assist beauty brands showcase their products on WeChat, China’s hottest messaging app. This move goals to attach beauty brands with WeChat’s vast user base of 1.16 billion people worldwide.
What the Technology Offers
The technology offering features a software development kit (SDK) for mini programs that work inside WeChat, allowing mobile users to try on digital versions of cosmetics while not having to download a separate app. Perfect’s Virtual Makeup Try-on uses AR technology to let users test different lipstick textures, eyeshadow, eyeliner, blush, concealer, and other products. This immersive experience enables users to see how products would look on them before making a purchase order.
Artificial Intelligence (AI) Features
In addition to AR try-ons, Perfect’s technology includes AI-powered features similar to the AI Skin Diagnostic tool, which scans a user’s face and provides personalized skincare suggestions. The AI Smart Shade Finder helps users find the proper makeup foundation match amongst 90,000 skin tones. Moreover, sellers of beauty products can use Perfect’s AI-powered Beauty Advisor service to supply customized recommendations to their customers.
Insights and Benefits
By using Perfect’s software tools, beauty brands can offer a variety of immersive experiences, from AR try-ons to personalized skincare advice, making product recommendations more practical. Studies have shown that users who engage with AR try-ons are 1.6 times more more likely to buy beauty products and spend 2.7 times as much as non-users. This technology expansion on WeChat demonstrates Perfect’s technique to market its technology on other digital platforms beyond its own apps, which have been downloaded over 800 million times worldwide.
Expanding Enterprise Clientele
During the coronavirus pandemic, Perfect has made efforts to expand its clientele amongst beauty brands. In March, the corporate offered cosmetics brands free AR experiences, web subscriptions, and product listings in YouCam Makeup. Perfect also waived subscription fees to YouCam for Web, a browser plug-in that helps brands integrate virtual makeup try-ons into their web sites, through July. These initiatives aim to support beauty brands in reaching their customers through mobile commerce channels, especially during lockdowns on retail stores.
The Future of Beauty Shopping
As some municipalities calm down restrictions on retail stores, consumers are still wary about shopping in physical stores. According to a study by retail analytics company First Insight, only 33% of consumers feel protected shopping at malls. This discomfort implies that virtual try-ons of makeup may change into increasingly vital for beauty brands until consumers are comfortable visiting cosmetics counters again. Perfect’s technology is well-positioned to fulfill this growing demand for immersive and personalized online shopping experiences.
Conclusion
Perfect’s expanded technology offering for WeChat is a big step forward in connecting beauty brands with an enormous user base. By leveraging AR and AI technology, beauty brands can now offer engaging, personalized experiences that drive sales and customer satisfaction. As the wonder industry continues to evolve, Perfect’s progressive solutions are more likely to play a key role in shaping the long run of online beauty shopping.
