What is old is recent again. In this case, a classic arcade game receives the augmented reality treatment.
In a brand new campaign that plays her promoting campaign with the actor Craig Robinson (the office, the whirlpool Time Machine), Pizza Hut has transformed his pizza boxes right into a virtual PAC-Man game via web-based AR technology.
Now customers who receive a big flavors from the pizza chain between March 15 and 26 (or throughout the supplies because the last one) receive a specially marked box that accommodates a QR code that results in the Pizza Hut Arcade website.
When displaying the web site of an iOS or Android smartphone, customers can point their camera on the Pac-Man Maze on the box to project a virtual arcade game onto the package. From there, the sport plays as expected, completely with a virtual joystick that’s checked with swipe gestures on the touchscreen.
If this was not enough fun, the players can share their points with the hashtags #pizzahutarcade #Sweepstakes on Twitter on Twitter to win an actual Pac-Man Arcade Arcade cabinet. The winner can be announced on April 3.
“The design and creation of PAC-Man were inspired by the form of a pizza with a exhibited piece that was so suitable for this partnership for the PAC-Man brand,” said Yutaka Fuse, head of licensing and branding at Bandai Namco. “Pac-Man Games and Pizza Hut Pizzas take a special place within the memories of many individuals. We are completely satisfied to have the chance to create funny memories for a brand new generation of PAC-Man and Pizza Hut fans through this cooperation.”
The secret sauce behind the experience is the eighth Wall -Web platform, with which customers can easily navigate to a web site via their mobile devices. Another necessary ingredient that the eighth wall brings into this pizza party is the image goals that turns the PAC-Man labyrinth printed on the box into an AR marker.
And since it is a marker-based experience, which means that you don't necessarily need the pizza box to play so long as you will have the proper picture. With a small photo novelist we were in a position to play the sport with the image below.
It isn’t the primary such motion from pizza hat that previously embedded an AR bean bag for an NFL campaign in its packaging. Similarly, the corporate's competitor, Papa John's, used Snapchat's image identification technology to create its own AR-Cross promotion for Spider-Man: distant from home.
From wine to beer and soda to video games and CD covers to hair dye and sweets, brands have lots of fun on the awarding of AR experiences to their products. As a result, it’s becoming increasingly difficult for folks to say to children that they shouldn't play with their food.
https://www.youtube.com/watch?v=45ua4jwfuek
Cover picture about Bandi Namco
