Top Trends Shaping the Future of the Metaverse in 2023
The metaverse has been a hot topic in the tech world, especially since Mark Zuckerberg rebranded Facebook to Meta. But what will the future hold for this concept? Experts from various industries weigh in on the top trends that will shape the metaverse in the coming year – and whether it will stand the test of time.
One major prediction is that the hype surrounding the metaverse will die down in 2023. Jean-Francois Bobier of Boston Consulting Group believes that businesses and brands will move away from the term ‘metaverse’ as implementations fail to meet the promised hype. Apple, for example, is working on augmented reality glasses but does not acknowledge the metaverse at all.
While the metaverse as a finished product may be years away, it will likely be experienced as a feature rather than a standalone product. Forrester predicts that major collaboration technologies like Microsoft Teams will incorporate 3D metaverse-style features, reaching millions of users.
Additionally, the corporate metaverse is expected to gain momentum as costs decrease and access to AR/VR headsets becomes easier. Use cases like digital twins and training applications are likely to become popular in the corporate space.
The intersection of the metaverse and 5G is another trend to watch in 2023. Vertiv predicts that metaverse implementations will leverage 5G networks to enable the low-latency features required for a sophisticated user experience.
As the metaverse continues to evolve, there will be a growing need for updated security measures. VMware warns that businesses must be cautious in rushing metaverse technologies to market, as security threats like identity theft and deepfake attacks could become more prevalent.
Overall, the metaverse is poised to become a significant part of our digital future, with potential applications in marketing, collaboration, and more. While the road ahead may be uncertain, one thing is clear – the metaverse is here to stay, at least for the foreseeable future.
