Introduction to Immersive Marketing
The world of selling is always evolving, and one of the exciting developments in recent times is the rise of immersive marketing. Pretty Big Monster, an award-winning full-service immersive digital marketing agency, has announced tremendous growth in 2021, with a 44% increase in revenue yr over yr. The company worked on over 45 projects, including campaigns with notable brands like Disney, Warner Bros., Sony, Amazon, Netflix, NBCUniversal, and Snap.
Current State of Immersive Marketing
Immersive marketing, which incorporates technologies like augmented reality (AR) and virtual reality (VR), continues to be a comparatively latest field, but its potential is vast. According to recent reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20%, and improve click-through rates to buy by 33%. With roughly 1.9 billion people per thirty days using AR in 2022, and three billion devices worldwide being AR-enabled, it’s clear that this technology is here to remain.
The Appeal of Immersive Technology
The appeal of immersive technology spans quite a lot of reasons, with some noting that it offers a next-level look into the longer term of selling and content. Storytelling has all the time been the muse of any good marketing strategy, and immersive technologies are providing a brand new perspective on how content has evolved. As marketers, many try to work out learn how to integrate immersive experiences, AR, and VR into their marketing mix.
Pretty Big Monster’s Growth
Due to the increased interest in AR and VR, Pretty Big Monster saw its business grow significantly. The trend from marketers to incorporate AR and VR of their brand campaigns shows just how much it’s changing the marketing landscape. "When Pretty Big Monster was founded, AR/VR/3D and immersive experiences were rare on all but essentially the most forward-thinking of selling plans," said Jason Steinberg, Managing Partner of Pretty Big Monster. "We made a bet that as paid media opportunities continued to fragment, these tactics would develop into increasingly effective and sought-after because the efficacy was proven out."
Corporate Milestones
Pretty Big Monster has marked several corporate, customer, and campaign-related milestones during 2021, including:
- 44% revenue growth
- 25% increase within the variety of projects
- 15% increase in average project margin
Featured Projects
Some of Pretty Big Monster’s notable projects include:
- Dune: A web site that attracts audiences in by placing the talent and characters front and center, inviting the user to scroll deeper into the breathtaking world of Dune.
- Jevon AR Album: An AR experience that brings Jevon’s debut album to life, providing app-free access using QuickLooks and WebXR.
- Scream 5 (Scream Mask, Ghostface): An AR experience that enables fans to step behind the mask of Ghostface and create a chilling message to share with friends.
- Godzilla vs Kong: An AR Lens that garnered tens of millions of interactions, smashing benchmarks for open and sharing rates across all platforms.
Awards and Accolades
Pretty Big Monster has received several awards and accolades, including a GOLD winner on the Davey Awards for its immersive 3D AR experience for Jevon’s ‘Fell in love in Brasil’. "The Pretty Big Monster team was incredibly resourceful, highly expert technically, thoughtful in regards to the fan experience, and incredibly creative," said Lisa Saffian, former VP, Content Partnerships, WarnerMedia.
Predictions for 2022
Pretty Big Monster has announced its predictions for 2022 on this planet of immersive experiences, AR, VR, Metaverse, Apple, Google, including:
- Metaverse hype will come back all the way down to earth: As lofty expectations fail to materialize, the metaverse hype will take a success, and a fragmented landscape of meta-islands and poor interoperability is anticipated.
- New wearable ecosystems will grow in popularity: Wearable devices like glasses, earbuds, phones, and fitness devices will create more demand for "Lite AR" applications, paving the best way for augmented-life applications.
- Mobile AR/VR will proceed to increase its consumer reach: As advertisers warm to the effectiveness and paid media opportunities proceed to say no, mobile AR/VR will proceed to grow its reach and adopt
