Introduction to Augmented Reality News
In recent years, the sector of augmented reality (AR) has experienced significant growth, with quite a few firms investing heavily in the event of AR technologies. One such company is Qualcomm Technologies, Inc., a world semiconductor provider that has been making waves within the AR industry.
Qualcomm Acquires Wikitude
On September 23, 2021, Qualcomm announced the acquisition of Wikitude, a number one provider of AR software development kits (SDKs). Wikitude’s AR SDK enables developers to create sophisticated and immersive AR experiences that will be deployed across multiple platforms, including Android, iOS, Windows, and smart glasses. The acquisition is anticipated to boost Qualcomm’s position within the AR market, allowing the corporate to supply a more comprehensive range of AR solutions to its customers.
About Wikitude
Wikitude, headquartered in Salzburg, Austria, has been a key player within the AR industry for several years. The company’s AR SDK has been optimized for Qualcomm’s Snapdragon 855 Mobile Platform, allowing developers to simply port AR experiences from smartphones to latest headsets. With a team of 35 employees, Wikitude has established itself as a serious force within the AR market.
Partnership and Acquisition
Qualcomm and Wikitude have been collaborating since 2019, when Wikitude optimized its AR platform for Qualcomm’s Snapdragon 855 Mobile Platform. The two firms have been working together to develop modern AR solutions, and the acquisition is a natural next step of their partnership. Although the terms of the acquisition haven’t been disclosed, it is obvious that Qualcomm is committed to expanding its presence within the AR market.
Qualcomm’s AR Strategy
Qualcomm has been actively engaged in the event of AR technologies, including the creation of its Snapdragon XR1 and XR2 5G platforms. These platforms have been designed specifically with AR and virtual reality (VR) applications in mind, and have been widely adopted by developers and manufacturers. The acquisition of Wikitude is anticipated to further enhance Qualcomm’s AR capabilities, allowing the corporate to supply a more comprehensive range of AR solutions to its customers.
Future Developments
The acquisition of Wikitude is anticipated to have significant implications for the AR industry. Qualcomm is more likely to integrate Wikitude’s AR SDK into its existing AR platforms, allowing developers to create much more sophisticated and immersive AR experiences. The company may use Wikitude’s technology to develop latest AR services and products, further expanding its presence within the AR market.
Conclusion
The acquisition of Wikitude by Qualcomm is a major development within the AR industry. With its comprehensive range of AR solutions, Qualcomm is well-positioned to grow to be a number one player within the AR market. As the AR industry continues to evolve, it would be exciting to see how Qualcomm and Wikitude work together to develop modern AR technologies and solutions. With their combined expertise and resources, the probabilities are limitless, and we will expect to see significant advancements in the sector of AR within the years to come back.
