“AR Company Really Expands into Asia Pacific with New Chief Commercial Officer”

Really, a company specializing in creating augmented reality content for theatrical release movies, has made a strategic move by appointing veteran executive Peter Gaida as its new commercial officer for the Asia Pacific region. This decision comes as part of the company’s expansion into the Asian market, led by founder James Andrew Felts.

Founded in 2017, Really is known for its highly functional and large-scale AR content that is delivered on a weekly basis. The platform has already reached millions of moviegoers through its partnership with Regal Cinemas and has worked with major brands such as Tencent, 3M, M&M’s, and Geico.

The recent partnership with Regal has seen the release of AR activations for popular movies like “The Marvels,” “Napoleon,” and “Trolls Band Together.” Additionally, Really has introduced its ‘AR collectible ticket program’ to cinema partners in key Asian markets including Japan, Korea, and Australia.

Peter Gaida, the newly appointed commercial officer, brings a wealth of experience from his time at Deluxe Media and Qantam Media. He will be responsible for spearheading international partnerships and strengthening brand relationships for Really in the Asia Pacific region.

Moreover, Really’s integration with blockchain platform Avalanche and the launch of its web3 wallet powered by Cubist have further solidified its position as an innovative player in the entertainment industry. CEO James Andrew Felts expressed his excitement about the company’s expansion into Asia and the addition of Peter Gaida, emphasizing their commitment to delivering groundbreaking AR experiences to audiences, theaters, and studios worldwide.

Overall, Really’s strategic moves and partnerships demonstrate its dedication to pushing the boundaries of augmented reality technology in the entertainment sector, promising exciting developments for moviegoers and industry players alike.