Expansion of AR Company Really into Asia Pacific Led by Veteran Media Executive Peter Gaida

Really, a company specializing in creating augmented reality content for theatrical release movies, has made a strategic move by appointing veteran media executive Peter Gaida as its chief commercial officer in Asia Pacific. This decision is part of the company’s broader expansion into the Asian market.

Founded in 2017 by media entrepreneur James Andrew Felts, Really is known for producing “highly functional, large-scale AR content” that is delivered on a weekly basis. The platform has already reached millions of moviegoers monthly through its partnership with Regal Cinemas and has worked with major global brands like Tencent, 3M, M&M’s, and Geico.

The company’s recent partnership with Regal includes AR activations for popular movies such as “The Marvels,” “Napoleon,” and “Trolls Band Together.” Additionally, Really has introduced its ‘AR collectible ticket program’ to cinema partners in key Asian markets including Japan, Korea, Australia, and Singapore.

Peter Gaida, who previously served as the GM of Deluxe Media and CEO of media and entertainment consultant firm Qantam Media, will now lead international partnerships and brand relationships for Really. His expertise in the industry will be crucial in driving the company’s growth in the Asia Pacific region.

Moreover, Really’s integration with leading blockchain platform Avalanche and the launch of its AR wallets powered by Cubist demonstrate the company’s commitment to innovation in the entertainment industry. CEO James Andrew Felts expressed his excitement about the expansion into the Asia-Pacific region, emphasizing the company’s dedication to offering groundbreaking AR experiences to audiences, theaters, and studios worldwide.

With the addition of Peter Gaida and the continued success of its partnerships, Really is poised to make a significant impact in the world of augmented reality content for movies.