Introduction to Augmented Reality
For all its ease and convenience, online shopping can’t fully recreate the in-person shopping experience. While browsing a web-based store, a customer can’t hold or try on a product to make your mind up whether or not they wish to purchase it. Luckily, augmented reality (AR) helps bridge this gap. Augmented reality layers virtual information right into a customer’s real environment, giving them a approach to interact with a product or brand.
What is Augmented Reality?
Augmented reality is a technology that blends the digital and physical worlds by layering virtual objects on top of your real-world environment. For example, a web-based makeup brand lets users virtually try on blush to find out which shade works best with their complexion. This technology is accessible through AR-enabled mobile devices, tablets, or specialty headsets like XReal Air or the discontinued Google Glass.
Creating Immersive Shopping Experiences
Give shoppers a brand new approach to experience your products once you add augmented reality (AR) to your online store. With AR, customers can interact with products in a more immersive and fascinating way, helping to extend sales and customer satisfaction.
Augmented Reality Examples
From education to marketing, there are numerous fascinating augmented reality applications. Here are 11 augmented reality examples to take inspiration from:
- HORNE’s AR-rendered products
- Amorepacific’s AR mirror
- Rebecca Minkoff’s AR-rendered products
- Gucci’s Virtual 25 shoes
- Nomatic’s 3D models
- Glenlivet’s interactive game
- The Smithsonian’s AR dinosaurs
- QuiverVision’s AR books
- Ikea Place
- Pokémon Go
- 19 Crimes’ AR wine labels
1. HORNE’s AR-Rendered Products
The high-end home décor company HORNE wants customers to make use of its products for years to return. However, a web-based shopper may need trouble making a long-term commitment to a product that isn’t physically before them. To help customers visualize the products of their space, HORNE’s AR tech lets mobile visitors place a lamp or a chunk of furniture of their homes with their smartphones to get a greater sense of how it’ll work for them.
2. Amorepacific’s AR Mirror
One of augmented reality’s strengths is its ability to work in real time. In Amorepacific’s flagship store in Seoul, the sweetness brand installed an AR mirror that lets customers try on makeup without having to make use of tester products.
3. Rebecca Minkoff’s AR-Rendered Products
The fashion brand Rebecca Minkoff was an early adopter of augmented reality. The company incorporated 3D modeling and AR technology into its website. A client could use their smartphone to interact with 3D- and AR-rendered products before buying them, helping to visualise these objects of their on a regular basis life.
4. Gucci’s Virtual 25 Shoes
Gucci innovatively blurred the road between the human body and its digital representation with Gucci Virtual 25—a pair of digital shoes former creative director Alessandro Michele designed so users could “wear” them online.
5. Nomatic’s 3D Models
The travel gear company Nomatic prides itself on making durable and functional products. Through AR, customers can interact with its backpacks and other gear by moving 3D models, inspecting the stitching and hardware up close, or virtually placing them side by side with real-world bags to check the sizes and styles.
6. Glenlivet’s Interactive Game
A 200-year-old Scotch whisky company won’t be what you associate with cutting-edge digital technology, but Glenlivet used AR to supply its customers a novel experience. Users could hold their smartphones as much as the whisky packaging to see a presentation from its master distiller, then engage in an augmented reality game that tested the shopper’s taste buds.
7. The Smithsonian’s AR Dinosaurs
The Smithsonian is the world’s largest museum, education, and research institution. In a large-scale application of augmented reality, the National Museum of Natural History displayed dinosaurs of several sizes, letting visitors see an enormous digital T. rex come to life and roam the constructing.
8. QuiverVision’s AR Books
The AR company QuiverVision has built applications that may turn a child’s coloring book drawings into three-dimensional, moving animations. AR experiences like this will help kids engage with topics and academic material in a way that jumps off the page.
9. Ikea Place
With Ikea’s augmented reality app, Ikea Place, you may place anything from recent computer desks to couches and dressers in your room, then use your cell phone screen to maneuver around and get a feel for a way it might fit. The AR app uses digital information in your smartphone to robotically scale furniture and place it in your own home.
10. Pokémon Go
Through Pokémon Go, players can live out their Ash Ketchum dreams and catch Pokémon in the true world. This mobile game arrived just as AR apps were becoming accessible with smartphones, making it a pop-culture phenomenon.
11. 19 Crimes’ AR Wine Labels
The California wine brand 19 Crimes deployed augmented reality to construct storytelling into its packaging. A customer could point their smartphone at a 19 Crimes label and the brand’s AR app used object detection to sense which bottle it was (no QR code vital).
Augmented Reality Examples FAQ
What is the difference between VR and AR?
Virtual reality uses goggles to dam out a user’s environment and create a totally immersive experience. Unlike virtual reality, augmented reality blends digital and real life.
Where is augmented reality getting used?
Many industries use augmented reality technology. For example, the Smithsonian uses AR to construct interactive, educational museum exhibits, and the style brand Rebecca Minkoff lets consumers digitally interact with its products.
What are the advantages of using augmented reality in marketing?
Perhaps the most important advantage of using augmented reality in marketing is interactivity. AR allows potential customers to interact together with your products or brand without having to buy in-store. From the comfort of their homes, they will get a feel for a way your products fit into their on a regular basis lives.
Conclusion
Augmented reality is revolutionizing the way in which we interact with products and types. With its ability to mix digital and real-life environments, AR is creating recent and immersive shopping experiences for patrons. From trying on virtual makeup to interacting with 3D models of furniture, AR helps to bridge the gap between online and in-person shopping. As the technology continues to evolve, we will expect to see much more revolutionary applications of AR in the long run. Whether you’re a marketer, a retailer, or simply a curious consumer, augmented reality is unquestionably price exploring.
