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The film-maker and designer, Matsuda, has been working on the film for 3 years, having crowd sourced the funding for its production in 2013 after a visit to Columbia where he attended a conference. He explains that his intention was to explore “the filter that technology allows” throughout the real world, while also highlighting the social and architectural possibilities, in addition to belief systems in modern society.
He has just witnessed ‘Hyper Reality’ go viral, featuring the grim story of a girl who is not satisfied together with her life and interacts together with her surroundings using a wearable headset which serves games, marketing and communications to her in an awesome fashion. It is a visible feast but additionally so colourfully vibrant that it could also include a warning at the beginning: “May induce headaches.”
This is, after all, intentional.
“It is presupposed to have a level of realism. The technology doesn’t concern me, what does concern me is the world and the way in which we’re heading.” He admits that most of the ideas and technology on show possibly in the future possible, and goes to date as to confess that the virtual game featured in the beginning could easily develop into reality, even having its own virtual “logic” in place.
“It does work and it is feasible.”
The film also counters commercialism with religion, with a running points system acting as a reward for the central character throughout to be able to influence and control her behaviour.
Matusda continues to debate the opposite two examples of gamification that appear; the primary in the shape of a dog avatar that accompanies the viewer while within the supermarket and tells them of points that might be won by purchasing certain items. Ironically, at the top, once the character decides to affix Catholicism in an effort to flee her heavily commercialised lifestyle, she also receives bonus points for doing so.
Hyper Reality is a movie that is amazingly busy with virtual messaging and activity. During the primary minute alone the character receives a video call from her ‘inspiration guru’ – a careers guidance councilor – who’s complaining that she is late and that her loyalty points are in jeopardy in consequence.
“It is a critique of the world,” he later explains when asked what the aim of his film and what the statement is that he’s attempting to make about marketing and the potential of the way it might be delivered to the viewer through wearable tech.
Exploring “the filter that technology allows” in the actual word and exploring the spacial and architectural” possibilities in addition to belief systems,” was his foremost aim of Hyper Reality, states Matsuda.
While the central character is walking through the supermarket mid-way through, the audience see her own personal experience of the shop and the interactive messages being delivered to her, including being offered seconds to take part in spur of the moment sales opportunities. Matsuda explains that everybody within the supermarket can be served their very own environment to suit them, which is exemplified when another person’s profile is suddenly displayed as an alternative, before the tech is given a reboot.
We also see that while holding a yoghurt, the packaging and messaging changes to as an alternative entice the male personality profile that has hacked into her profile as ‘Alpinette Beautiful You’ branding suddenly replaced by ‘Man Yog’ and the lovable dog avatar becoming a scantily clad lady with a gun.
Throughout the reboot process, the foremost character is just concerned that she has lost the gaming points we see her acquire in the beginning.
“I desired to explore what has develop into the gamification of life and apply AR to all the several purposes of life,” he adds when asked where the concepts for these future predicting ideas emanated from.
Matsuda concludes that while much of the film stems from informed ideas over technological possibilities he does consider certain elements of it could develop into reality: “I do not think that the long run can be exactly like that as this is supposed to impress a response.”
Having received great approval for the film, Matsuda is now looking for more brands to work with and to fund his next efforts. On this project he worked with brands to assume what they could appear like in the long run. This is figure he plans to proceed on his next project should it receive similar backing, he reveals.
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