Write an article about
Laura Schwab, marketing director at Land Rover UK, which is currently using augmented reality inside its showrooms to showcase a 3D preview of its latest Discovery Sport automobile, says augmented reality might be ‘crucial’ to all future automobile launches.
The iconic 4×4 automobile brand launched the AR campaign back in December in collaboration with digital marketing firm LIDA. It provided showroom customers with headsets to create the illusion of a life-sized digital preview inside dealerships that didn’t yet have a physical model on display.
“The AR campaign was a large success and we predict big sales for the Discovery Sport in 2015,” Schwab told Marketing Week. “Augmented reality is allowing us as an industry to copy the showroom experience, sometimes on people’s phones.”
Over recent months, automobile brands including Fiat and Ford have also used augmented reality to advertise the launch of latest automobile models.
Schwab added: “It is about making the buying experience as easy as possible for the client. That could mean augmented reality slowly replaces showrooms to an extent as people can have a look at all of the features of a automobile ahead of a purchase order from their homes via smartphone and virtual reality headsets.”
Jaguar Land Rover, the UK’s leading manufacturer of premium luxury vehicles, announced a 9% rise in like-for-like sales for 2014 – the corporate’s fifth successive annual growth in sales.
Schwab expects 2015 to proceed to supply positive results although she admits the marketing team she controls across the Jaguar and Land Rover brands, which totals around 50 people, is being tasked to spend as “efficiently as possible.”
“We are seeing growth in sales and that’s due to the strength of the brand’s heritage within the UK and our drive to enhance the client experience. Of course, budget automobile brands are at all times in our thoughts too but we have now a really clear proposition and dependable customer.”
make it easy to read for teens.Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6) and made content unique. Include conclusion section and don’t include the title. it must return only article i dont want any extra information or introductory text with article e.g: ” Here is rewritten article:” or “Here is the rewritten content:”
