Introduction to Augmented Reality Shopping
Burberry has partnered with Google to create an augmented reality (AR) shopping experience that permits customers to view 3D images of products from their mobile web search results. This progressive technology is currently available within the US and UK, with plans for a worldwide rollout in the approaching months.
How it Works
Shoppers can use Google Search on their smartphones to go looking for specific Burberry products, equivalent to the Black TB bag or Arthur Check Sneaker. By clicking on a picture within the search results, they’ll see a 3D image of the product overlaid on an actual background. This allows customers to get a greater sense of what the product looks like in real life, helping them make more informed purchasing decisions.
Benefits of AR Shopping
The use of AR technology in shopping has several advantages. It can assist engage shoppers and manage their expectations for a way products will look before they make a purchase order. This can result in improved customer satisfaction and reduced returns, as customers are less prone to be surprised or disenchanted by the product when it arrives. For example, customers can use AR to see how a handbag or sneaker would look with other clothing items, simulating the in-store experience from the comfort of their very own homes!
Burberry’s Commitment to Innovation
Burberry’s AR shopping tool is just the most recent example of the brand’s commitment to adopting recent technologies to enhance the shopper experience. In recent months, the corporate has opened a brand new flagship store in Tokyo, featuring an exclusive AR experience that customers can access by scanning QR codes with their smartphones. Burberry has also created a digital pop-up experience powered by Google Lens in London, allowing users to see a live feed of themselves surrounded by a herd of Burberry deer.
The Future of Retail
AR technology is becoming increasingly popular amongst retailers, who’re using it to supply a more engaging and immersive customer experience. According to researcher International Data Corp. (IDC), retailers will spend $1.5 billion on AR and virtual reality (VR) technology in the approaching years. This technology has a wide selection of applications, from product demonstrations for cosmetics and fashion brands to virtual test drives for automotive corporations.
Conclusion
Burberry’s partnership with Google to create an AR shopping experience is an exciting development on this planet of retail. By providing customers with a more immersive and fascinating option to shop, Burberry helps to boost the bar for customer experience in the luxurious market. As AR technology continues to evolve and improve, we are able to expect to see much more progressive applications within the years to return. Whether you are a fashion enthusiast or simply someone who likes to shop, AR shopping is unquestionably price testing!
