Introduction to Augmented Reality in Fashion
Luxury fashion brand Coach is taking a step into the longer term of fashion by utilizing augmented reality to advertise its recent Tabby Bag collection. This progressive approach is about to revolutionize the best way consumers interact with fashion products.
Partnership with Zero10
Coach has partnered with AR fashion try-on company Zero10 to bring the corporate’s AR Mirror and AR Storefront technologies to its Soho store in New York. This partnership will enable shoppers to experience the Tabby Bag collection in a novel and immersive way.
AR Technology in Action
From May 5 to June 5, shoppers will give you the option to virtually “try on” eight versions of the Tabby Bag in several colours and styles in augmented reality. The AR Storefront will even allow shoppers to view on-screen digital accessories that may mechanically appear alongside the Tabby Bags. This technology will give consumers a likelihood to see how the baggage would look with different outfits and accessories without having to physically try them on.
Coach’s Vision for Digital Engagement
According to Joon Silverstein, Coach svp global marketing, creative and sustainability and head of Coachtopia, “At Coach, we’re all the time exploring recent ways to interact with our consumers and this includes recent digital worlds like AR and the metaverse.” This statement highlights Coach’s commitment to embracing recent technologies to reinforce the buyer experience.
Conclusion
The use of augmented reality in promoting the Tabby Bag collection is a big step for Coach, showcasing the brand’s willingness to innovate and adapt to changing consumer behaviors. By providing an immersive and interactive experience, Coach is more likely to attract a brand new generation of consumers who’re acquainted with digital technologies. As the style industry continues to evolve, it’s going to be exciting to see how other brands follow Coach’s lead in incorporating augmented reality into their marketing strategies.
