Rephrase single title from this title Coca-Cola launches AR campaign with Alipay for Chinese New Year . And it must return only title i dont want any extra information or introductory text with title e.g: ” Here is a single title:”

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Brief:

• Coca-Cola kicked off a mobile campaign to rejoice Chinese New Year that lets consumers win money on their smartphones. Scanning QR codes on Coke ads and packaging unlocks augmented reality (AR) features on Alipay, the mobile payments app by Alibaba Group with greater than 520 million users, in response to Ad Age.
• Mobile users who unlock the AR features will see two cartoon folk-art dolls that Coke has showcased in its Chinese New Year ad campaigns for several years. The dolls appear as digital animations overlaid on an actual background seen through the smartphone camera, just like Pokemon Go, and so they throw snowballs or hug, then deliver holiday wishes to users.
• After the animation plays, users are served a “red envelope” of virtual money to mirror a Chinese tradition. The money gifts, which range from 1 cent to $15.50, might be spent on anything on Alipay, not only Coke products. More than 6.6 million people have watched the AR animation prior to now two weeks and received small amounts of gift money through the Alipay app.

Insight:

Last 12 months, Coca-Cola’s Chinese New Year campaign helped to drive strong sales, in response to the Ad Age report, which cited CEO James Quincey’s comments to investors in its Q1 2017 earnings call. This 12 months, the corporate is trying to recreate the magic. Coke and Alipay worked together on a smaller-scale digital campaign last 12 months, but this 12 months’s effort will likely be much greater due to advancements in mobile technology and growth in acceptance of AR and mobile payments, which have particularly caught on in Chinese markets. QR codes have experienced a resurgence, partially due to advancements in visual recognition and augmented reality. 

The campaign, created by agencies Isobar Shanghai, Dentsu Aegis Media Shanghai and McCann Shanghai, has benefits for each Coke and Alipay. The soda brand builds brand awareness on a mobile payments app that thousands and thousands of Chinese people use for shopping, chat and photo sharing every single day. Alipay then gets to piggyback on Coca-Cola’s pervasive campaign on TV, in-store, out-of-home, in movie theaters and digital media.

Chinese consumerism is becoming an enormous force in the worldwide economy that can equal or surpass sales within the U.S. for the primary time this 12 months, per the Washington Post. Retail sales on the earth’s most populous country are on target to achieve greater than $5.8 trillion this 12 months, per Japanese bank Mizuho, equaling U.S. levels. China’s middle-class population consisted of 109 million people in 2015, in response to a study by Swiss bank Credit Suisse, easily surpassing the 92 million U.S. adults who were classified within the income category. China’s growing middle class is desperate to buy brand-name clothes, cars and cellphones, amongst other products, making them a key goal for mobile marketers.

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