Write an article about
Brief:
- Coca-Cola is kicking off its holiday-themed promotions with its first large-scale augmented reality (AR) experience. By scanning specially marked cans and bottles with the Coca-Cola mobile app, smartphone users can see an immersive computer-generated view of the Coke polar bears’ “arctic home,” per an announcement.
- The packaging unlocks several polar bear experiences, including a sledding scene inspired by Coke’s 2013 holiday ad, snowball fights and a vacation light show. Smartphone users who scan two cans together will see the polar bear family tapping out “Jingle Bells” on glass soda bottles. Coke’s Sundblom Santa Claus is featured in an AR experience activated by six-pack glass bottle carriers.
- In-house agency KO:OP, Coca-Cola Digital Platforms and artistic agency Tactic worked together on the AR experience. The soda brand’s mobile app is free to download from Apple’s App Store for iPhones and Google Play for Android devices. Coke also introduced a cinnamon-flavored version of its classic soda for a limited time through the holidays.
Insight:
Coke’s holiday-themed campaign marks the primary time the beverage giant has developed an AR activation for a mass audience within the U.S. The campaign could also be dismissed as more AR gimmickry that does not add significant value to its messaging, but in addition has a likelihood to entertain fans of the brand with an immersive mobile experience as content consumption on mobile devices grows. By giving consumers a reason to download its app, this also gives Coca-Cola a method to proceed to drive engagement with these fans once the vacation promotion is over. Coke’s iconic polar bears have appeared in its promoting for generations, appearing first in France in 1922, while the animated versions were first featured in TV commercials starting in 1993.
The beverage behemoth has previously experimented with AR-activated packaging in other countries. In September, Coke introduced specially marked cans in Mexico that activated a series of animations when scanned with a smartphone camera. Each cartoon within the series focused on a minor conflict amongst animated characters who exchange lighthearted banter before resolving their differences by sharing a Coke. A video case study highlighted how the 3D animations were created.
Other Coca-Cola brands have employed AR experiences as a central a part of their recent campaigns geared toward younger people who find themselves almost certainly to eat media on a smartphone. Last summer, its Fanta brand of fruit-flavored sodas paired traditional out-of-home promoting with Snap’s AR technology to create an immersive experience. The “It’s a Thing” campaign let Snapchat users point smartphone cameras at Fanta billboards and posters to unlock digital content akin to shareable AR filters and sticker packs. Worldwide spending on AR and virtual reality (VR) is forecast to rise 69% to almost $20.4 billion this yr, per researcher International Data Corp.
make it easy to read for teens.Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6) and made content unique. Include conclusion section and don’t include the title. it must return only article i dont want any extra information or introductory text with article e.g: ” Here is rewritten article:” or “Here is the rewritten content:”
