Introduction to Augmented Reality
Augmented reality (AR) has been on the rise over the past few years, and its growth is anticipated to proceed. Since the discharge of Pokémon Go in 2016, AR has been steadily gaining popularity, with greater than 83 million Americans interacting with some type of AR no less than once a month over the past yr. This growth is driven by the increasing use of AR tools in social media apps, similar to photo-enhancing filters and face-distorting lenses.
Trends Driving Augmented Reality Adoption
The COVID-19 pandemic has accelerated the adoption of AR, driving three major trends which can be prone to push AR further into the mainstream. These trends include:
- Hunger for unique experiences: With people spending more time at home, there’s a growing demand for brand spanking new and enhanced experiences. AR provides a strategy to add variety to each day life, making it a gorgeous option for those in search of something recent.
- Demand for differentiated content: The rise of latest audiences has led to a surge in recent content, making it difficult for brands to face out. AR offers a strategy to create immersive and interesting content that sets brands other than the competition.
- New brand strategies: The pandemic has forced brands to rethink their marketing strategies, and AR is becoming an increasingly vital a part of this. By investing in AR experiences, brands can connect with consumers in a socially distanced world.
Technical Advances in Augmented Reality
Several technical advances are underway which can be expected to drive AR adoption and make it more accessible to consumers and types. These include:
- Plane tracking and visualization: Advances in plane detection are allowing developers to enhance the standard of AR experiments and integrate AR visuals into real-world video and photography.
- The emergence of AR for web: New tools are allowing developers to create AR experiences for the mobile web and desktop, vastly expanding the audience and applications for digital content publishers and eCommerce businesses.
- Wearables and connected devices: Freeing AR from mobile phones and tablets can be a major game-changer, allowing for more novel and integrated AR experiences in each day life.
- More specialized expertise: The ability to create AR assets from scratch is becoming more accessible, with a rising tide of third-party AR tools and experts providing brands with the guidance and skills they should scale in AR.
The Future of Augmented Reality
The COVID-19 pandemic has accelerated the expansion of AR, and it is probably going that this trend will proceed. As technical advances make AR more accessible and user-friendly, we are able to expect to see more widespread adoption across industries and demographics. Whether it’s through social media, marketing, or entertainment, AR is becoming an increasingly vital a part of our each day lives.
Conclusion
In conclusion, augmented reality is on the rise, driven by a mixture of technological advances and changes in consumer behavior. As the pandemic continues to shape our each day lives, AR is prone to play an increasingly vital role in how we interact with the world around us. With its ability to supply unique experiences, differentiated content, and recent brand strategies, AR is an exciting and rapidly evolving field that’s value taking note of. As we glance to the longer term, it’s going to be interesting to see how AR continues to grow and develop, and the way it’s going to shape the best way we live, work, and interact with one another.
