Introduction to Augmented Reality Marketing
With the expansion of firms like Facebook developing augmented reality (AR) glasses, it’s likely that AR marketing will likely be certainly one of the most well liked trends in the approaching years. When a worldwide marketing leader like Facebook invests in augmented reality, it’s an indication that brand builders will follow their lead. The potential of AR is vast, and its applications extend beyond marketing to areas like training and education.
How to Use Augmented Reality for Your Business
So, how are you going to use augmented reality to market your corporation, especially should you’re recent to this technology? To make AR marketing work on your company, consider the next crucial suggestions:
1. AR-Enabled Video
AR marketing can significantly increase engagement at live events and in your website. Uploading AR-enabled videos to your website allows potential customers to interact along with your creations in real-time. For web content, search for platforms that supply a completely integrated web API, equivalent to Vuforia or Turbosquid, to integrate 3D models seamlessly.
2. Wearable Technology
Wearable technology, like smartwatches and voice-enabled wearables, can take your AR marketing to the subsequent level. Imagine a marketing thought leader giving a keynote speech while wearing a voice-activated wearable and AR glasses to broadcast the speech in real-time. Brands can tap into this content through web APIs.
3. Experiential Marketing
Experiential marketing will flourish because of AR glasses and technology. Offering a superior brand experience is vital to creating long-term relationships along with your audience. For example, an AR experience for a whiskey brand can showcase the history of the brand and its quality by pointing a camera on the label.
4. Mixed-Media Marketing
Big-name brands have already begun experimenting with AR marketing. Industry thought leaders realize that mixed reality, virtual reality, and AR-enabled customer outreach are the long run of promoting. Tools like Apple’s ARKit allow even small businesses to follow the lead of industry giants and implement AR marketing.
5. AR Interfaces
AR can increase brand awareness and drive sales. Include an AR interface next to your point of sale terminal or use AR interfaces that allow customers to try products before purchasing. Brands use AR technology for all the things from online content to interfaces at trade shows.
6. AR Thought Leadership
The AR! sector is predicted to grow as firms realize its potential uses. Brand marketers can construct reputations as thought leaders by embracing AR technology early. Showcasing immersive technology initiatives live at trade shows gives prospective customers a firsthand perspective and engages them uniquely.
7. AR-Enabled Ads
AR technology will be used for promoting, allowing potential customers to interact with AR-enabled ads on social networks. Including a call to motion inside your AR application gives customers a direct link to sales channels.
8. A Growing Trend Across Industries
A growing variety of industries are expected to capitalize on AR marketing, from fashion and wonder to automotive and travel. Understanding how marketing and promoting are changing allows savvy brand builders to maximise customer outreach efforts.
Conclusion
If you are a business builder intrigued by the move toward augmented reality, it’s imperative to begin developing an AR marketing strategy now. Creating an in depth plan of motion to capitalize on AR technology can show you how to develop a lead over your competitors and construct your status as an industry thought leader. The query is, will your organization be integrating augmented reality into your overall marketing strategy in the approaching years?
