Introduction to Meta and Oakley Partnership
Meta has just announced its partnership with Oakley, and it’s likely that this collaboration is for the long-rumored Oakley smart glasses. We’ll need to wait until June 20, 2025, to search out out more about this exciting recent development. Meta’s CTO, Andrew Bosworth, shared a promo video on social media featuring the Meta and Oakley logos, constructing anticipation for the upcoming announcement.
Background on the Partnership
This announcement has been a protracted time coming, with rumors of Meta developing Oakley versions of its Ray-Ban Meta smart glasses dating back to January. It is smart for Oakley, one other EssilorLuxotica brand, to affix the smart glasses market, especially given the recognition of the Ray-Ban smart glasses. The Ray-Ban smart glasses are amongst Meta’s hottest gadgets, and Oakley is in a first-rate position to get in on the motion.
What to Expect from the Partnership
Although Meta hasn’t specifically confirmed that the partnership is for smart glasses, it’s likely given the previous leaks and Oakley’s repute as a glasses brand. According to leaks, the Oakley specs shall be based on its Sphaera glasses, with features just like the present Ray-Ban model, including a camera and no display. The camera shall be shifted to the middle of the glasses frame, and the specs will include features appealing to cyclists and athletes.
Bringing the Fight to Android XR
The timing of this announcement could also be a response to Google’s recent Android XR debut. Five brands are working with Google to make Android XR glasses, including Samsung, Xreal, and Gentle Monster. Until now, Meta has only had one partner, but by launching its Oakley specs sooner quite than later, Meta will not be giving Android XR time to breathe. The first Android XR specs aren’t expected to launch until 2026, which could cause trouble for the brand new XR operating system if the market is already saturated with great Meta specs.
Advantages of the Early Launch
Launching the Oakley specs now gives Meta a bonus within the smart glasses market. It also gives Meta’s other rumored smart glasses project space to own Meta Connect. According to rumors, the brand new smart glasses will feature a screen, allowing users to see apps and notifications with a system just like Google’s AR glasses. While Google was first to showcase next-gen consumer AR specs, Meta is seemingly set to be the primary mainstream company to truly launch a pair.
Conclusion
We’ll need to wait and see what Meta proclaims on June 20 and in September, however the Ray-Ban smart glasses proceed to be probably the most popular gadgets in recent times. The upcoming announcement is exciting, and it’s likely that the Oakley smart glasses shall be a game-changer out there. With its early launch, Meta is poised to dominate the smart glasses space, and we will not wait to see what the longer term holds for this technology.
