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Debuting on the 2017 Los Angeles Auto Show, the HondaLens™ experience utilizes the ability of augmented reality (AR) to walk users through the history of the Honda Accord and to spotlight outstanding features of the all-new Tenth-generation Accord.
The digital world produced for Honda and created by Spinifex Group and George P. Johnson is viewable using the Microsoft HoloLens™ and divulges six hidden stories that users activate by walking across the vehicle. Wayfinding arrows and voiceover instructions guide users on where to walk and interact.
Using AR in this manner allows the user to experience the actual vehicle within the storytelling process. In one example, when users are sitting in the motive force’s seat they experience different traffic scenarios which can be simulated through the windshield in front of them.
In one other instance, a hologram version of the brand new turbocharged engine floats out of the hood to indicate how the turbocharger works. Placing users back into the vehicle, this time within the passenger seat, beautiful swirling shapes guide users gaze around the inside to spotlight latest technology features.
More information in regards to the completely redesigned 2018 Honda Accord please visit: hondanews.com/honda-automobiles/channels/accord.
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