Understanding Customer Needs

To create a successful retail experience, it isn’t enough to simply deal with technology. We need to know what brings customers to the retailer’s stores and what problems they face while shopping. This is precisely what we did – we went straight to the purchasers to get their feedback.

Gathering Feedback

We frolicked in service stations in two countries, gathering information from customers. We also used research from EY on future consumer trends, akin to convenience, personalization, and unique experiences. This research helped us understand what customers are searching for in a retail experience. With this information, the corporate decided to speculate in Augmented Reality (AR) technology before the tip of the yr.

Creating a Quick Win

Our goal was to create a fast and successful solution. We worked with a team of experts from the retailer’s marketing and brand teams, together with EY’s consumer, mobility, and technology specialists. Using an agile and accelerated way of working, we were in a position to design and test a proof-of-concept app inside just 10 weeks.

The App Concept

The app was designed to send customers on a treasure hunt, encouraging them to unlock games and discounts within the convenience stores. This created a fun and unique retail experience that attracted latest customers and encouraged them to return. The app was an ideal method to engage customers and make their shopping experience more enjoyable.

Conclusion

By understanding customer needs and using technology to create a novel retail experience, we were in a position to create a successful solution. The app was a fast win, and it showed that with the fitting approach, it’s possible to create a fun and fascinating retail experience that customers love. This project was an ideal example of how technology and customer feedback may be used to create a successful retail experience.