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Augmented Reality (AR) is the blending of the world as we realize it with the digital world. Fittingly, it has long blended with videogames. In the favored rhythm game series Hatsune Miku: Project DIVA, if playing on a PlayStation Vita, the player can enable an AR Mode and punctiliously orchestrate where Miku and her Vocaloid pals are placed within the “real world.” But know this: Miku will not be an individual. She’s a purely digital pop star, and even plays live concert events as a projected hologram—what some might call the final word AR experience.
Alongside some odds and ends in miscellaneous Nintendo 3DS games, AR has felt more like a complement to technology and life as we realize it, slightly than integrating the 2 seamlessly. But in designer and filmmaker Keiichi Matsuda’s Kickstarter-funded short film Hyper-Reality, life itself is a game.
Matsuda’s long experimented with the wishy-washy premise of AR under his blanket series “Augmented (hyper)Reality.” Six years ago, Matsuda first launched into this journey with two short movies: Domestic Robocop and Augmented City 3D, two After-Effects laden videos showing the more questionable side of AR’s potential. It’s an AR-embodied future that obscures literally every part we see through our own eyes with digital candy.
In 2013, Matsuda launched a Kickstarter campaign for the cherry on top of the “Augmented (hyper)Reality” cake: Hyper-Reality, a Colombia-based short film a couple of middle-class AR user, and the risks she faces when hacked by an unknown user. Recently, the short film was finally released to the general public (following screenings and crowdfunding backers getting the chance to look at it first, in fact). In Hyper-Reality, the digital and physical worlds have merged right into a singular kaleidoscopic technicolored vision of reality, a lot in order that the transient shattering of the AR-induced world is incredibly jarring for the dependent user.
Hyper-Reality is our worst nightmares about AR fully realized
Hyper-Reality is a fever dream. It’s our worst nightmares about AR (and even, to a different extent, virtual reality) fully realized. A future wherein seedy advertisements plague our every vision inside an AR “freemium” software. A future wherein even probably the most mundane tasks in our every day lives are gamified by ever-accumulating points and prizes. Even points are sometimes vital to progress through even probably the most essential errands, akin to grocery shopping. Taking on religion in a time of crises is widely known through a pop-up “Level Up” banner, as if the film’s protagonist hadn’t just been robbed of her very identity via a hacker moments before. Matsuda’s AR-future is actually a terrifying one, but boy, it sure is pretty to have a look at.
You can watch Matsuda’s Hyper-Reality below, and skim more in regards to the project here.
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