Introduction to Innovative Business Cards
The world of self-advertising has seen a major surge in creativity and innovation, with various types of business cards emerging. From traditional pop-up cards to modern business card coins, the chances seem infinite. However, one particular innovation stands out from the remaining: the JWT augmented reality business card.
What is the JWT Augmented Reality Business Card?
This cleverly designed card utilizes Blippar’s image recognition app to showcase a few of JWT’s most successful advertisements. By simply "blipping" the back of the cardboard, users can access a showreel of JWT’s ads, providing an immersive and interesting experience. The Blippar app uses the smartphone’s GPS to create a map, directing clients to the JWT London office.
How Does it Work?
The process is simple: users download the Blippar app, "blipp" the back of the JWT augmented reality business card, and immediately gain access to a wealth of knowledge. This features a showcase of JWT’s most successful ads, in addition to turn-by-turn directions to the agency’s office. This progressive approach to business cards has set a brand new standard for client engagement.
The Rise of Augmented Reality in Marketing
With quite a few brands incorporating augmented reality into their marketing strategies, it’s no surprise that JWT has applied this technology to its business cards. As the usage of augmented reality becomes more widespread, it’s likely that other brands will follow suit, exploring recent and progressive ways to have interaction with their clients.
Conclusion
The JWT augmented reality business card represents a major breakthrough in client engagement and self-advertising. By harnessing the facility of augmented reality, JWT has created a singular and immersive experience that sets it other than the competition. As technology continues to evolve, it is going to be exciting to see how other brands adapt and innovate, pushing the boundaries of what is feasible on the earth of business cards and marketing.
