Introduction to Augmented Reality at Lowe’s
Lowe’s, a house improvement retailer, is launching two recent augmented reality (AR) tools in early October. These tools, called Measured and Envisioned by The Mine, might be added to Lowe’s existing AR app roster. Measured is a virtual tape measure app, while Envisioned allows customers to visualise furniture in their very own homes or workplaces.
What the New Apps Can Do
Both apps are built on Apple’s ARkit development platform and might be used on iPhone models 6s or newer. The Measured app uses the smartphone camera view to assist users measure specific distances. It is already available for download at Apple’s App Store. On the opposite hand, Envisioned gives users access to 3D images of things generated by Lowe’s Innovation Labs’ proprietary 3D content creation and distribution technology called LIL 3D.
Background on Lowe’s and AR
The emergence of Apple’s ARkit and the official launch of iOS 11 have drawn several recent retailers into the AR app game. However, Lowe’s isn’t a newcomer to the AR scene. The retailer has been seeking to leverage AR since well before ARKit got here into play. Earlier this 12 months, Lowe’s announced its Lowe’s Vision app for in-home project help and its Lowe’s Vision: In-Store Navigation app.
Leading the Way in 3D Modeling Technology
Lowe’s has also been leading the best way on 3D modeling technology in-house. In July, the retailer announced LIL 3D, a so-called "ultra-realistic" 3D tech. As more retailers, particularly from the house improvement and residential decor sectors, bring out their very own AR apps, having proprietary stakes in a number of the tech used and experience working with it might be a differentiator for Lowe’s.
The Largest AR App Roster
The retailer looks to have the biggest AR app roster of any retailer, with a minimum of 4 apps which were announced. The first two were built using Google Tango technology, usable only on the 2 mobile devices that support the technology to date — the Lenovo Phab 2 Pro and the Asus Zenfone AR. The two latest apps, Measured and Envisioned, might be built on Apple’s recent and much-hyped ARkit, and might be available to hundreds of thousands of users of many various iPhone models.
Conclusion
In conclusion, Lowe’s is taking a major step forward on this planet of augmented reality with the launch of its two recent AR tools, Measured and Envisioned. With its existing AR apps and proprietary 3D modeling technology, Lowe’s is well-positioned to be a pacesetter in the house improvement and residential decor sectors. As the retail landscape continues to evolve, it can be exciting to see how Lowe’s and other retailers use AR technology to boost the client experience.
