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McDonald’s Sponsored a Snapchat Bitmoji That Steals Your Coffee in Augmented Reality
Snapchat is launching a sponsored AR Bitmoji with McDonald’s.
When it involves Snapchat users messing around with their bitmojis, McDonald’s is hoping they’re loving it.
McDonald and Snap have partnered for the platform’s first sponsored bitmoji. The augmented reality feature, which rolls out today, goals to advertise its McCafe products and lets users have their 3D Bitmoji steal a coffee cup from them. In an almost elfish manner, the character mischievously runs across the cup before running off the screen—McCafe and all.
The feature was created with We Are Unlimited—a Chicago-based agency that runs McDonald’s social, digital, retail and data marketing within the U.S.—together with Resolution Media and OMD.
Marty Swant
Marty Swant is a contract journalist covering creativity and types for ADWEEK
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