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2016-11-08T16:05:31.000Z
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One of Snapchat’s recent World Lenses.
Business Insider
Snapchat’s ambition is to be way more than simply the app you employ to send goofy selfies. It desires to be a leader in augmented reality, the futuristic tech that would at some point replace our phone screens with graphics overlaid onto the actual world.
Snapchat laid the groundwork for its next big push into AR in an update to its app on Tuesday. The update adds special filters for the phone’s rear camera that Snapchat calls “World Lenses.”
These lenses work similarly to Snapchat’s existing selfie lenses, which can turn you into all the things from a puppy dog to Hillary Clinton.
Examples of lenses you need to use on Snapchat when your camera is in selfie mode.
Snapchat
Where World Lenses differ in a key way is that they do not just track someone’s face, but as an alternative overlay 3D effects throughout your surroundings. For example, one World Lense in Snapchat places smiling clouds above you that puke rainbows whenever you point your camera up at them.
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