Introduction to Virtual Try-On Technology
The world of beauty and grooming is undergoing a major transformation with the introduction of artificial intelligence (AI) and augmented reality (AR) technologies. Perfect Corp., a number one provider of virtual try-on solutions, has announced the launch of its Beard Dye and Beard Style tools. These modern tools allow users to virtually test different beard colours and styles, in addition to remove their beards, using AI and AR technologies.
How the Technology Works
The Beard Dye and Beard Style tools offer customers the prospect to try on 15 different facial hair styles, including full beard, trim beard, stubble beard, soul patch, mustache, and goatee. To test what a user would seem like with no beard, the technology reconstructs users’ cheeks, jawlines, and other areas of the face covered by hair. Additionally, the technology allows users to virtually try on different beard colours and provides side-by-side comparisons to review.
Expansion into Men’s Grooming
The introduction of the Beard Dye and Beard Style tools marks Perfect Corp.’s entry into the lads’s grooming space. The company is well-known for its AR try-on tools for cosmetics and has been expanding its offerings to cater to the growing demand for virtual try-on technologies. Earlier this 12 months, the corporate launched a virtual tutorial for cosmetics and an AR eyewear tool. Perfect Corp. also partnered with Mineral Fusion to introduce virtual makeup testing tools to Whole Foods stores.
The Rise of Virtual Try-On Technologies
The COVID-19 pandemic has accelerated the adoption of virtual try-on technologies in the sweetness and grooming industry. As in-store makeup testing poses a health risk, cosmetics brands are turning to AR tools to have interaction with customers. Perfect Corp. has raised $50 million in Series C funding to proceed its AI tech development for retailers and enter latest markets. The company’s founder and CEO, Alice Chang, stated that "men’s grooming customers are turning to digital channels for product advice and inspiration greater than ever before."
Conclusion
The introduction of Perfect Corp.’s Beard Dye and Beard Style tools is a major development in the lads’s grooming industry. With the facility of AI and AR technologies, customers can now virtually try on different beard styles and colours, making the shopping experience more convenient and interesting. As the demand for virtual try-on technologies continues to grow, Perfect Corp. is well-positioned to assist men’s grooming brands enhance their direct-to-consumer shopping experiences. With its modern solutions, the corporate is ready to revolutionize the way in which people shop for beauty and grooming products.
