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Adults across the U.K. can play a virtual slot machine in augmented reality through a brand new campaign from entertainment betting company William Hill.
Created by media agency Wavemaker UK, Smart Media Technologies, and OOH promoting corporations Kinetic and Ocean Outdoor, the campaign spans 23 digital and static billboards in 12 cities across the U.K.
People will have the ability to scan a QR code on these billboards to receive a digital token they will use to spin a virtual slot machine in augmented reality. The digital billboards will animate in real time as people interact with the virtual slot machine.
“William Hill is on a mission to grow to be synonymous with delivering the final word experience in entertainment. By creating the world’s largest slot machine to be powered by AR, we’re truly achieving that feat,” said Michael Sheehan, director of strategic marketing for the U.K. at William Hill.
“We’re incredibly excited to have the ability to work with Wavemaker, Smart Media Tech, Kinetic and Ocean Outdoor to deliver this groundbreaking and progressive campaign. We stay up for seeing the response from our audience.”
By interacting with the AR slot machine, individuals are also entered to win prizes including a visit to Las Vegas. The campaign will even encourage people to download the William Hill app to receive an extra entry.
“We are consistently in search of recent ways to achieve, capture the eye of and have interaction with William Hill’s audience,” said Sian Runnacles, client managing director at Wavemaker U.K.
“We’re proud to have been liable for the general campaign and concept creation of this primary of its kind AR gaming competition,” she added. “We have little question this OOH campaign will be sure that the William Hill Vegas brand stays top of mind for people wanting a fun and interactive experience.”
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