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Beloved Mascots Sir CC and Moondog Come to Life in 3D; AR ‘Chain-Shot’ Contest Awards Fans with Special Merchandise
Cavaliers Partnership Brings ARound to Teams in Three Professional Sports Leagues
NEW YORK and CLEVELAND, April 14, 2023 /PRNewswire/ — ARound, a next-generation fan engagement platform designed to reinforce gameday fun with live, real-world augmented reality (AR) experiences – a part of the Stagwell (NASDAQ: STGW) Marketing Cloud – has partnered with its first NBA team, the Cleveland Cavaliers, to bring a shared AR experience called “Cavs ARcade” to Rocket Mortgage FieldHouse, kicking off through the 2023 NBA Playoffs. In Cavs ARcade, fans will have the ability to digitally interact with the basketball court, fellow fans within the FieldHouse, and witness real-time effects on the Cavs giant video screen through mass multi-user gaming, 3D player personalities, real-time effects and more.
“We’re seeing a growing appetite from sports teams to maintain existing fans engaged and capture recent, younger audiences, who’re recognizing the convenience during which ARound naturally integrates and complements the motion of the sport. So far, fans have responded very positively to those interactive experiences, with engagement times exceeding our expectations,” said ARound Founder and CEO Josh Beatty. “As the primary team within the NBA to introduce shared AR, the Cavs are opening up a wholly recent playing field for his or her 19,000+ fans at Rocket Mortgage FieldHouse to feel closer to the sport, the players, and the energy of the venue, especially on this notable return of the Cavs to the Playoffs.”
ARound first launched with the MLB’s Minnesota Twins in August 2022 and the NFL’s Los Angeles Rams in December 2022. The Cavaliers experience will include recent, custom features and effects to reinforce the gameday experience, resembling:
- AR Chain-Shot Contest: Fans can embody the spirit of the Cavs Junkyard Chain tradition by showcasing their grit and determination within the thrilling AR Chain-shot basketball contest, with nightly points leaders awarded Cavs jerseys, autographed merchandise, and more as they compete with fellow fans on this interactive, skill-based challenge.
- Wine and Gold ‘Landslide’ Game: CAVS ARcade introduces a stadium-wide multiplayer Wine and Gold ‘Landslide’ game, allowing Cavs fans to rally behind their team colours in a high-energy mix of friendly competition and harmony.
- Larger-than-Life Mascots and Effects: CAVS ARcade brings beloved mascots Sir CC and Moondog to life in stunning AR on fans’ phones and stadium videoboards, alongside fascinating visual effects that transform the sport atmosphere into an unforgettable, interactive experience.
- Extended Through Playoffs: The CAVS ARcade experience will persist throughout the Cleveland Cavaliers playoff journey each during home games in addition to away game watch parties, ensuring fans can enjoy these groundbreaking AR experiences and heightened engagement for your entire season.
“From the play on the court, to the energy within the FieldHouse and across Cleveland, every part is amplified within the NBA Playoffs,” said Cleveland Cavaliers Vice President of Digital, Brandon Jirousek. “We knew we needed to take our fan experience to a different level as well, and we couldn’t be more excited to team up with ARound to assist us try this with CAVS ARcade. Innovation is on the core of who we’re and that is the newest example of how we try to explore recent ways to have interaction our fanbase and enhance their interactions with the team.”
Cavs ARcade is powered by the ARound Stadium app on iOS and Android. Journalists occupied with covering the launch can access the press kit here.
About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is a component of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the trendy marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be a part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in recent product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are an element of Stagwell (NASDAQ: STGW), the challenger network construct to rework marketing.
About Cleveland Cavaliers
The Cleveland Cavaliers won the NBA Championship in 2016 while also taking the Eastern Conference crown in 2007, 2015, 2016, 2017 and 2018. The team plays at, and in addition operates, the transformed Rocket Mortgage FieldHouse in downtown Cleveland, Ohio. The Cavaliers and Rocket Mortgage FieldHouse are a part of Rock Entertainment Group. The Group also includes the Cleveland Monsters of the AHL, the Cleveland Charge of the NBA G League, Cavs Legion of the NBA 2K League, Legion Lair Lit by TCP home of Cavs Legion in Cleveland, and Cleveland Clinic Courts – the Cavaliers’ training and development center in Independence, Ohio. The Cavaliers are recurrently recognized for his or her extensive community support and engagement programs and contributions, workplace diversity and inclusion leadership, and an on-going economic impact that now registers within the billions of dollars locally. Dan Gilbert is Chairman of the Cleveland Cavaliers. Gilbert and his family of firms have now invested over $2.0 billion in Cleveland. Gilbert can also be Founder and Chairman of Rocket Mortgage, the nation’s largest mortgage lender, and Founder and Chairman of Rock Ventures LLC, the umbrella entity for his portfolio of business and real estate investments. Nic Barlage is the Cavaliers, Rocket Mortgage FieldHouse and Rock Entertainment Group CEO, and the Cavaliers team is led by President of Basketball Operations Koby Altman, General Manager Mike Gansey and Head Coach J.B. Bickerstaff. The Cavaliers and Rocket Mortgage FieldHouse provide fans the perfect experience within the NBA with its extensive and stunning array of amenities and technology and signature, electrifying game presentation.
Media Contacts
For ARound
Sarah Arvizo
pr@stagwellglobal.com
For Cleveland Cavaliers
Zack Yohman
Zyohman@cavs.com
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