Introduction to Augmented Reality in Music
The official Taylor Swift mobile application has been updated to incorporate an augmented reality experience that’s triggered when users interact with the singer’s recent album, Red. This news is a mirrored image of how musicians and other artists can use mobile to interact with their fans. Mobile users can point their smartphones on the Taylor Swift album, the packaging for her Wonderstruck fragrance, and at Walmart displays to trigger exclusive 3D video content.
How it Works
Music is greater than only a static experience, so using augmented reality is a critical selection for musicians to further engage their fans and offer them something far more interactive than standard album artwork. Big Machine Records, Ms. Swift’s record label, partnered with Aurasma to bring augmented reality to the official Taylor Swift mobile app. Users who’ve downloaded the app can access exclusive video content featuring Ms. Swift talking concerning the inspiration behind the Red album artwork by opening the app’s augmented reality feature and pointing the device’s viewfinder at a still image featured on the album.
Exclusive Content
The app can be pointed at displays in select Walmart stores containing Ms. Taylor’s recent album and fragrance. The display features a step-by-step call-to-action informing shoppers to download and open the Taylor Swift mobile app, tap on the Aurasma augmented reality feature, and point the viewfinder on the artwork. Additionally, more content is unlocked when users hold their phones over the fragrance’s packaging. Instructions about the best way to access the augmented reality content appear on in-store Walmart displays in addition to Taylor Swift’s official Web site, Twitter feed, and Facebook page.
Driving Sales and Engagement
Going forward, the mobile app will feature additional augmented reality content. The Taylor Swift mobile app is out there without cost within the Apple App Store and Google Play. Musicians similar to Ms. Swift are gravitating toward augmented reality as a option to help them drive brand recognition, increase click-throughs to their Web sites, and drive album or concert sales. Aurasma has already partnered with quite a lot of music artists, including The Rolling Stones, Rick Springfield, and! Carrie Underwood, to create unique experiences and content to interact with fans.
The Future of Augmented Reality in Music
The use of augmented reality is increasing across all industries as brands usually search out more modern and unique ways to attract attention to their services and products. By offering exclusive content only discoverable through this fun mobile experience, Big Machine is strengthening the connection between Taylor Swift and her tech-savvy fans. As more artists adopt augmented reality, we are able to expect to see much more interactive and fascinating experiences within the music industry.
Conclusion
In conclusion, the mixing of augmented reality into the Taylor Swift mobile app is a big step forward within the music industry. By providing fans with exclusive content and interactive experiences, artists like Taylor Swift can construct stronger connections with their audience and drive sales. As technology continues to evolve, we are able to expect to see much more modern uses of augmented reality within the music industry, changing the best way we experience and interact with music ceaselessly.
