Introduction to Augmented Reality
Augmented reality, or AR, is a brand new and exciting technology that’s changing the best way we interact with the world. Webulas, a Pasadena-based digital web and app agency, is on the forefront of this technology. But what exactly is augmented reality? According to Wikipedia, it’s a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input reminiscent of sound, video, graphics, or GPS data.
What is Augmented Reality?
Drew Iwankiw, co-founder of Webulas, puts it more simply. "It adds one other layer of content to an existing reality through a cell phone or some form of headset or screen," he said. "If you went to a museum and were looking around a gallery, you would access additional layers of knowledge through your phone. And should you focused on a selected painting, your cell phone or wearable device could immersively interact with that and trigger a video or another layer of knowledge." This technology has the potential to revolutionize the best way we experience the world.
Real-World Applications of Augmented Reality
One of probably the most exciting things about augmented reality is its potential to move us to recent and different places. For example, someone could walk right into a physical space and feel as if they’re teleported to a different place through the usage of trigger sensors, video projection, and various kinds of computer screens. There are even technologies that allow children who’re sick to travel to different places without leaving their hospital room. Iwankiw gave an example of this technology, saying "There are technologies for youngsters who’re sick where they will travel somewhere without leaving the hospital room."
Webulas and Augmented Reality
Webulas was launched within the spring of 2012 and has recently moved to the newly opened Cross Campus complex at 87 N. Raymond Ave. in Pasadena. The company offers a wide range of services, including mobile web sites and applications for mobile-device operating systems, internet marketing, and brand identity. Iwankiw and his co-founder, Roman Gora, have a robust background in recent media arts and interactive design, in addition to business management and entertainment experience.
Future of Augmented Reality
Webulas is currently constructing an internet site for 4dwerks.com, a Santa Monica company that deals with AR technology. The company is worked up in regards to the way forward for augmented reality and the potential it has to vary the best way we experience the world. "Augmented reality is something we’re getting increasingly more requests for and data about," Gora said. "We still do web sites and make applications for mobile Android and Apple platforms, but we’re getting increasingly more into AR." Iwankiw believes that Pasadena is the right place for Webulas to be, giving the corporate access to a few of the perfect programmers, developers, and designers within the business.
Conclusion
In conclusion, augmented reality is a rapidly growing technology that has the potential to revolutionize the best way we experience the world. Webulas, a Pasadena-based digital web and app agency, is on the forefront of this technology, offering a wide range of services and dealing with firms to construct progressive AR experiences. With its strong background in recent media arts and interactive design, Webulas is poised to be a pacesetter in the sector of augmented reality. As Iwankiw said, "Pasadena is my backyard. It’s a playground for moving into this recent type of entrepreneurial environment. And augmented reality will really be booming over the following 10 years."
