Introduction to Augmented Reality in Beauty
The beauty industry has witnessed a major shift with the introduction of augmented reality (AR) technology. Brands like Sephora, L’Oréal, and OPI at the moment are offering users the prospect to virtually experiment with beauty products. But how exactly is AR changing the wonder game?
Personalising Beauty Content
There’s a plethora of beauty-related content online, with brands and influencers posting a relentless stream of blogs, tutorials, hauls, and ‘how-to’s. However, what’s lacking is personalization. AR introduces this idea, allowing users to tailor beauty content to their unique features. For instance, Sephora’s ‘Virtual Tutorial’ feature demonstrates find out how to apply eyeliner, tailored to the user’s individual face shape and features. This not only fulfils the educational aspect but in addition makes the experience more memorable.
Adding an Interactive Element
Beauty content is generally passive, with consumers merely watching videos or reading blogs to learn and discover. In contrast, AR adds a gaming element, elevating it to something entertaining and interactive. Users can experiment with AR in their very own time, whether to find latest products, learn techniques, or simply have a good time. This experimental aspect of beauty is relatable, and AR brings back the chance for self-expression and creativity, making makeup something fun and artistic again.
Bridging the Online and Offline Gap
According to Sephora, women buy the mistaken color foundation around seven times before finding the appropriate shade. This is commonly the issue with buying anything online, with the absence of in-store help and advice leading to poorly-judged purchases. AR solves this issue, allowing users to make smarter and better-informed decisions without physically visiting a store. Moreover, AR helps consumers find products they might otherwise ignore or miss out on. For example, Iman Cosmetics’ app helps users find their ‘color signature’, recommending products to match and complement unique skin tones and complexion types.
The Future of Beauty Retail
So, will augmented reality result in fewer beauty retail stores? Not necessarily, because while AR takes away the necessity for a physical shopping experience, it doesn’t remove the patron’s desire for it. With a large number of brands demonstrating that AR technology can complement each online and offline shopping, we’re more likely to see much more examples in the long run.
Conclusion
In conclusion, augmented reality is revolutionizing the wonder industry by personalizing beauty content, adding an interactive element, and bridging the net and offline gap. As more brands adopt AR technology, we will expect to see a shift in the best way consumers interact with beauty products. With its ability to offer a novel and memorable experience, AR is about to vary the face of the wonder industry without end.
