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To have a good time the debut of its Ultra luxury bank card, financial company Revolut launched an augmented reality campaign called “The Ultra Experience” in London’s Covent Garden.
Created in collaboration with brand experience agency Sense, the activation allows people in Covent Garden to scan a QR code at the bottom of a “platinum portal” sculpture with their smartphone to unlock an AR experience inspired by the luxurious card.
The activation is accessible via QR code.Revolut
“Revolut got here to us in search of an industry-leading ‘wow’ activity that might ensure a successful launch for this recent product and increase the celebrity of their progressive brand,” said Sally McLaren, senior business development manager at Sense.
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