Augmented Reality: Revolutionizing Customer Service Experience
The Gist: Augmented Reality Enhancing Customer Service
Augmented reality (AR) is revolutionizing customer service by providing personalized, immersive experiences, aiding in product education, and offering robust remote support solutions. This innovative technology is not only convenient but also strategic, driving customer satisfaction and business growth.
AR Enhancing Personalization in Customer Service
“Augmented reality is transforming the customer service landscape, making it more interactive, personalized, and accessible,” said Dominik Angerer, CEO of Storyblok. AR technologies are driving improvements in customer service by offering enhanced personalization, seamless interfaces, and engaging experiences. Businesses can deliver uniquely tailored experiences to customers, such as visualizing products in their homes and providing real-time assistance.
AR can revolutionize customer support through product education by offering interactive guides and tutorials to help customers troubleshoot issues. By providing engaging UI and UX, AR offers uninterrupted, immersive experiences for customers, such as virtual showrooms for exploring products.
Remote Support Solutions With AR: A Case Study
Xerox utilized AR to provide remote support to a Canadian client during the COVID-19 pandemic when travel restrictions prevented specialists from being on-site. Using AR video feed from CareAR, Xerox guided the customer through the installation process step-by-step, enabling them to troubleshoot, coach, and correct errors remotely.
Other companies, like CJ&CO, use AR for remote support to troubleshoot issues, demonstrate features, and provide training effectively and efficiently. AR-driven interactive campaigns have provided benefits such as increased customer engagement, satisfaction, and loyalty, reduced costs and errors, and enhanced brand image and reputation.
Projected Growth of AR in Retail: A Glance Into the Future
The use of AR in retail is expected to grow to over $61 billion by 2031, as businesses invest in providing enhanced customer service through personalized experiences. AR is transforming customer service into an immersive, highly personalized experience, bridging the gap between consumers and providers. The future of customer service is here, and it’s augmented.
