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Ricoh’s digital displays use augmented reality to provide guidance for shoppers

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Ricoh USA Launches Turnkey Media Platform for In-Store Digital Displays

Ricoh USA Launches Turnkey Media Platform for In-Store Electronic Displays

Ricoh USA, a tech company based in Ota, Tokyo, Japan, may not be a household name in the grocery industry, but its impact is certainly felt. The multinational firm is known for its work behind the scenes, providing supply chain robotics, automating micro fulfillment centers, and creating large-scale graphics for retail displays.

In a recent interview with Supermarket News, Ricoh USA Vice President of Retail Industry Carl Rysdon revealed that the company has been instrumental in the development of online virtual home tours and 360-degree views on platforms like Zillow. Additionally, Ricoh’s technology is used to create interactive content for in-store electronic displays.

The latest offering from Ricoh is the Turnkey Media platform, designed to engage shoppers and provide valuable insights into customer behavior. The platform offers more than just high-tech ad displays; it also provides practical information for shoppers, such as product navigation, digital coupons, and product details. Additionally, the screens can connect to shoppers’ phones to enable augmented reality experiences.

Rysdon emphasized that Turnkey Media is not just about selling technology; it’s about providing a complete solution for retailers. Ricoh’s large field service organization ensures that the electronic displays are always up and running, preventing any downtime that could impact advertisers.

While Rysdon couldn’t disclose specific grocery clients, he did mention that Ricoh has deployed its technology in thousands of stores across the U.S. The company’s focus on enhancing the in-store shopping experience and driving sales for retail partners has positioned it as a key player in the industry.

With Turnkey Media, Ricoh USA is poised to revolutionize in-store marketing and provide retailers with a powerful tool to engage shoppers and drive sales.

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