Introduction to Virtual Try-On Technology
The world of beauty and cosmetics has undergone a major transformation with the introduction of virtual try-on technology. This progressive tool allows customers to check out different beauty products, including nail polish, lipstick, and eyeliner, using augmented reality (AR) on their mobile devices. Recently, Perfect Corp. has teamed up with Sally Hansen to release AgileHand Technology, which enables shoppers to try nail color options using AR technology.
How Virtual Try-On Technology Works
The virtual try-on tool is the primary technology emerging from a partnership between Coty, Sally Hansen’s parent company, and Perfect Corp. This technology allows customers to upload a photograph of their hand and check out out different nail polish colours to see how they’d look. The tool is obtainable at no cost on Sally Hansen’s website and could be accessed using a mobile device. In the longer term, the businesses will roll out more features together, including virtual product testing, online skin diagnostics, and data-driven personalization, for other brands inside the Coty portfolio.
Benefits of Virtual Try-On Technology
The COVID-19 pandemic has accelerated the adoption of virtual try-on technology in the wonder industry. With fewer customers visiting physical stores, AR technology has develop into essential for beauty brands to succeed in homebound customers via their mobile devices. Virtual try-on technology helps customers visualize products before purchasing them, reducing the likelihood of returns and exchanges. It also enables customers to check out different products and colours, making it easier for them to make informed purchasing decisions.
Perfect Corp.’s Entry into the Beauty Industry
Perfect Corp.’s partnership with Sally Hansen deepens the corporate’s entry into the nail polish market. However, the corporate has created a number of AR tools to let shoppers test other beauty products, including lipstick, eyeliner, and blush. In 2019, Perfect Corp. teamed up with Alibaba to release an AR cosmetic testing feature that allowed users to experiment with different beauty products. In the past two years, the wonder tech company has rolled out additional virtual try-on tools to permit lipstick and beard visualization.
Competition within the Virtual Try-On Market
Perfect Corp. shouldn’t be the one company offering virtual try-on technology. Tech company ModiFace unveiled its own AR nail polish testing tool in 2018 and released an AR nail polish testing tool with Essie last yr. However, in line with Jean-Denis Mariani, chief digital officer at Coty, the technology created by Perfect Corp. is "truly unmatched out there." The company’s AR experience allows consumers to see how a precisely color-matched polish performs on their exact skin tone and nail shape and in changing lighting.
Conclusion
The introduction of virtual try-on technology has revolutionized the wonder industry, enabling customers to check out different products and colours using AR technology. Perfect Corp.’s partnership with Sally Hansen is a major step forward on this direction, offering customers a novel and personalized shopping experience. As the technology continues to evolve, we are able to expect to see more progressive features and applications in the wonder industry, making it easier for purchasers to make informed purchasing decisions and enhancing their overall shopping experience.
