Snapchat Introduces New ‘AR Pichkari’ Lens for Holi 2024

Snapchat is bringing the festive spirit of Holi to its platform with the introduction of a new ‘AR Pichkari’ lens just in time for Holi 2024. The popular mobile-based image and video sharing platform has collaborated with third-party developer Ronin Labs to create this exciting new lens that allows users to virtually splash their friends with colors using their smartphone’s rear camera.

This innovative AR Pichkari lens uses augmented reality technology to simulate the experience of using a traditional pichkari (water gun) during the colorful festival of Holi. Users can easily access the lens by searching for it in the Snapchat app or by clicking on a direct link provided by the company.

Once activated, users can switch to the rear camera on Snapchat and point it at their friends to start spraying them with virtual colors. The AR technology tracks the movement of the phone, creating a realistic and interactive experience for users. A color bar on the screen indicates how much color is left, and a festive message of “Holi Hai!” appears halfway through the spraying process.

The AR Pichkari lens is now available for all Snapchat users to enjoy ahead of Holi 2024. Users can also access the lens by scanning a Snapcode with their in-app camera on both iOS and Android smartphones. This fun and engaging feature adds a touch of virtual celebration to the festival of colors, allowing users to connect and interact with their friends in a unique way.

Get ready to spread the joy and colors of Holi with Snapchat’s new AR Pichkari lens, and make this festive season even more memorable with virtual splashes of color and fun!