The Rise of AR in India
The use of Augmented Reality (AR) has turn out to be increasingly popular in India, with over 200 million Indian Snapchatters using the platform for visual communication. At the second annual India AR Day event in Mumbai, the expansion of the AR developer community was evident, with a 50% increase in only two years. This community helps shape the long run of AR on Snapchat and beyond.
A Vibrant Community
When Resh Sidhu attended Snap’s first India Developer Day, she was impressed by the colourful and tightly connected community of AR developers. A yr later, she returned to an excellent larger and more dynamic crowd, showcasing the rapid growth of the AR ecosystem in India. With over 85% of Snapchat users in India engaging with Lenses to attach with family and friends, AR has turn out to be an integral a part of digital interaction.
AR as a Marketing Game-Changer
Sidhu, the worldwide director of Arcadia AR Creative Studio, believes AR isn’t any longer only a novelty, but a significant tool for engagement. "Snap AR ads usually are not interruptions; they’ve turn out to be invitations," she said. Four out of 5 brands using AR see significant results, making it a vital marketing strategy. Top brands in India, including Nykaa, Myntra, and Amazon Prime Video, have partnered with Snap Inc. to leverage AR for marketing.
Success Stories
An awesome example of AR in motion is the collaboration between Snap and Lego. The century-old company wanted to interact Gen Z and millennials, and Snap developed an AR challenge called Brickatular, which lets users construct virtual Lego pieces at lightning speed. Another example is the Mumbai Indians cricket team, which created a virtual jersey try-on experience, allowing tens of millions of fans to feel more connected to their favorite team.
Expanding AR’s Reach
While lifestyle and sweetness brands have been quick to adopt AR, Sidhu believes the opportunities extend far beyond these categories. AR could be used to create immersive experiences for potential travelers, and it will possibly even be used to virtually try on products, constructing an emotional reference to consumers. "This is the long run of commerce," she said. "When consumers feel something, they’re only one tap away from making a purchase order."
The Future of AR
India just isn’t only a marketplace for AR adoption, however it is emerging as a powerhouse of AR development. With Snapchatters engaging with AR Lenses over 80 billion times a month in India, the chance for brands is huge. The country’s fast-growing developer community is well-positioned to drive AR innovation, helping brands tap into this engaged audience with experiences that transcend passive consumption.
Conclusion
The growth of AR in India is undeniable, and types must rethink their engagement strategies to tap into this massive opportunity. With AR, brands can create immersive experiences that drive engagement and fuel brand love. As Sidhu said, "Snapchat is a platform where your audience is already waiting so that you can construct your coolest stuff. So, why wouldn’t you?" The way forward for AR in India is exciting, and it’s going to be interesting to see how brands leverage this technology to attach with their audience.
