Snickers Brings Augmented Reality Super Bowl Experience to Apple Vision Pro

Snickers to Bring Augmented Reality Super Bowl Experience to Apple Vision Pro

As the excitement around Apple’s Vision Pro mixed-reality headset continues to build, Mars brand Snickers is gearing up to offer an engaging augmented reality (AR) experience for Super Bowl fans. The activation, created in partnership with The Mars Agency and technology content company Blippar, will allow consumers with an Apple Vision Pro to immerse themselves in a fun and interactive experience on Feb. 11, the day of the big game.

Users of the Apple Vision Pro will have the opportunity to practice kicking field goals or visit the “misfortune teller” T.J. Watt of the Pittsburgh Steelers through the AR experience. This initiative is part of Snickers’ ongoing “Rookie Mistake” platform, which encourages consumers to share their embarrassing moments for a chance to win an at-home football viewing set-up.

With the Vision Pro headset already generating buzz and high pre-order sales, brands like Snickers are looking to capitalize on the excitement surrounding the device. The AR experience on the Vision Pro is set to provide a unique and engaging way for consumers to interact with the brand and have some fun during the Super Bowl festivities.

Despite the high price tag of the Vision Pro headset, early sales figures indicate strong interest in the device, which could pave the way for more branded experiences in the future. Apple’s track record of success with connected devices, coupled with the immersive capabilities of the Vision Pro, make it an attractive platform for marketers looking to engage with consumers in new and innovative ways.

Snickers’ collaboration with Blippar for the Super Bowl AR experience follows the success of their NFL “Rookie Mistake” campaign last year, which featured Buffalo Bills player Stefon Diggs. The brand’s commitment to engaging consumers through interactive experiences has proven to be a winning strategy, and the upcoming Super Bowl activation is sure to be a hit with football fans.

As brands continue to explore new ways to connect with consumers during major events like the Super Bowl, initiatives like Snickers’ AR experience demonstrate the power of immersive technology in creating memorable and engaging experiences for fans. With the Super Bowl just around the corner, the stage is set for an exciting and interactive celebration of the big game.