When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named after his latest partner in wine, rapper Snoop Dogg, the brand's Signature AR-improved label has already been delivered.
With an assist from Creative Studio Tactic and the web-based AR platform from the eighth Wall, Snoop Cali Red has a brand new (and doubtless more impressive) AR experience with the DEEO-Double-Gee.
Like other Treasury Wine Estates products reminiscent of The Walking Dead and Brazes, Snoop's similarity comes alive when it’s scanned with the Living Wine Labels app for iOS and Android, the animation on the label over the camera view of your smartphone is overlaid.
The latest AR magic trick entitled “Ask the Doggfather” is accessed via its corresponding mobile website. As with the app, scanning the label is switched on via your mobile browser, which begins with a voice -activated request to ask Snoop a matter. In response to this, a virtual version of Snoop in front of the bottle materializes and answers the query within the magical 8-ball style.
“Our app-based Snoop Cali Red AR experience went beyond our wildest dreams. This time we have now come along with the 19-crime team with the ambition to succeed in a fair wider audience,” said Peter Oberdorfer, President of Tactic. “At the identical time, we were already of what we saw from the eighth Wall technology. In a way, this was the proper application-we knew that each 19 crimes and snoop Cali Red had a big augmented reality audience from the locals. Anyway, whatever higher event location to begin a broader audience.”
Experience is made possible by the brand new curved image goal function on the webar platform of the eighth Wall. While the standard image identification technology (reminiscent of your personal image destinations of the eighth Wall) is designed for flat destinations, the innovation of the eighth wall is right for bottles, cans and other convex packaging.
“We are very happy that tactics are the primary to make use of our curved image goal technology for a consumer experience,” said Erik Murphy-Chutorian, founder and CEO of 8. Wall. “With webar, users can now activate the Wine bottle experiences with the tip of a link.”
With the curved image Target Tech and the reach of web-based native apps, the eighth wall is prepared to learn as beverage brands from Coca-Cola and Body Armor to Jack Daniels and Patrón Tequila, that are increasingly taking up AR marketing for his or her products.
In the meantime, Snoop Dogg with other AR appearances through Marvel and Snapchat is on the most effective approach to be the doggfather of AR.
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